A Press release is a highly important written tool that is utilized by every business and individual to gain more media exposure from the niche market. That is why; a PR budget is allocated in every company to fulfill their PR needs. However, the press release price depends on various factors and it is important to understand those determining factors to fix the right budget for your company’s PR needs. The price for press release services is based on its two main aspects i.e. press release writing and press release distribution.
In Case of Press Release Writing
PR writing is fairly reasonable and you can easily hire a press release writer in this case. The expenses will increase when you hire a professional writer or buy a package from an agency. However, you can reduce that by hiring a freelance writer at a lesser cost. You will have to pay zero bucks if you learn the PR format and craft the content on your own. But you can never expect to have the efficiency of professionally crafted PR that is written by a professional with years of experience and knowledge. There are many modern PR tools powered by AI that can help you in this task.
In Case of Press Release Distribution
Press release distribution requires an effective and wide network to distribute the content which can be only provided by an online agency that specializes in it. The professional PR distribution packages are equipped with many features and they can cost more based on the following factors,
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Distribution Network
The distribution network is the most important element of distribution through which the content is published or distributed to reach potential users. When a company has a wide and impactful distribution network with more than 300 credible media platforms and newswire; it is going to cost you more than the rest. Similarly, if the company offers guaranteed placements for your distribution campaign; then it will cost more than the packages that do not guarantee anything.
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Niche Media Channels and Strategy
If the PR platform is ready to analyze your industry and offer you niche exposure, then the distribution package can cost more. Not every company will have a specially catered network to serve any particular industry if you get one; it might be a game changer for your company. The price can also increase if the company is utilizing any special strategy or network to offer you organic exposure. It requires following the right market trend in order to stand out in the competitive business landscape. The price can also vary based on your targeted region for promotion. For example, local exposure can cost less than international exposure.
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Number of Distribution in Campaign
How many press releases are you distributing through single campaign? If you are distribution a huge bulk of PRs through your campaign then it is going to cost you a handsome amount and there is no doubt to it. Bulk orders will cost you more even if you buy something for the beginners. The cost will drastically increase if you only opt for premium packages which tend to cost more than the regular packages.
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Additional Services
The reason why premium distribution packages cost more is due to their additional features which make each PR distribution campaign successful and have impactful results. These additional services can include mobile distribution, scheduled distribution, guaranteed Google indexing, SEO audit and mass ping, social media distribution, hosting benefits, and the list goes on. While these features can be helpful for the campaign; they can also significantly boost the price of the packages. Tailored packages are customized based on the personalized needs of the clients and that spikes it price for custom packages.
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Customer Service and Consultancy
You will obviously want to hire an agency that is reliable and whom you contact at any minor conveniences that occurs in your distribution campaign. A company that offers 24*7 active customer services and a complete consultancy with suggestions and free quote before even hiring them; is going to charge you more for their extreme professionalism and transparency. It also includes their expertise, in-depth knowledge and years of experience.
The Average PR Cost Tiers
- Basic Packages - These packages offer limited distribution under 100$ and are applicable for beginners in the industry.
- Standard Packages - This standard release targets significant media outlets and can cost somewhere around $100-$300.
- Premium Packages - Just like the name suggests, it is a premium package that can cost up to $300-$800. It features multimedia options and offer a wider and organic media coverage.
- Elite Packages - These are high end packages especially designed for the industry giants offering maximum and prominent placements in the top tier platforms.
Concluding Thoughts
While there are many D-I-Y ways to distribute your PR content without spending much; it will take you much time to gain fruitful results through your campaign. It is highly recommended to hire a professional PR company for your needs that can offer dynamic packages with diversified pricing options. These professional agencies also offer free services for first-time users and it is recommended to enjoy the complete benefits of it under professional guidance.
