Press releases and official brand announcements are delivered to media and news outlets to deliver information directed at public releases. These text-based company announcements are used to inform the general public along with the media about the recent achievements or any event of the company. There are several benefits of releasing a press release, but only if it is written and distributed correctly. Companies who publish frequent press releases maintain a strong and healthy relationship with the media outlets and are in an authoritative position in the eyes of their customers.
For numerous advantages, press releases are now considered one of the best-performing marketing tools that are affordable and on budget. However, only a few professionals can do it in the right way, which is why it is always advised to hire a press release firm or a professional. Let's see what are the advantages of using a press release submission website and determine if it is really worth it.
1. Exposure:
The first and foremost advantage of using a professional PR writing and distribution service is that press releases bring in extensive exposure. Writing a concise and clear press release and distributing it through appropriate networks and channels would bring valuable exposure to the company. Any professional site would have a list of their networks that offers guaranteed placement into those media and news outlets. By hiring them, you would be making sure that you are definitely ending up in those outlets, in front of an already established audience. These frequent publications to these channels will tell people why they should care about your brand and what the company's value proposition is.
2. Authority in the Market:
Another benefit of releasing press releases through an established network is that the company would gain a reputation of being an authoritative figure in the industry. Press releases can be published to establish a reputation as a thought leader, and an expert in the field. When you build your reputation as an authority in the industry, it becomes easier to communicate the value proposition of the company's products and services. On the other hand, consumers will more likely patronize your offerings if they see you as a knowledgeable, dependable, and honest entity.
3. Boosts SEO Performance:
A well-executed press release with valuable information can do wonders for your SEO campaigns if distributed through appropriate channels. If done correctly, PRs can be valuable SEO tools as they spark interest in readers.
i) Top-quality press releases use backlinks providing referral traffic to the company website from the users who are reading and sharing the media and news publications. The backlinks from authoritative, relevant, and high-quality news sources and media outlets will create excellent backlink profile additions, making a positive brand mention.
ii) SEO-rich press releases introduce your brand and its products and services to new, potential customers while helping the company establish a new marketing channel.
iii) With an ample usage of relevant and proper keywords, both long and short-tailed, would increase the company's visibility on the internet as it helps the PR content to rank higher in the search engine results. Business websites also get more easily recognized by the search engine "spiders", providing exposure for your site and business.
4. Cost-Effective Marketing Strategy:
Hiring a PR submission company to write and distribute press releases on behalf of the company can be very cost-effective. You will only be giving them the necessary information and they will craft the content with relevant keywords and publish it to its dedicated network of top-rated news and media sites. Taking this route will enable you to focus on running the actual operation for the company and the PR distribution and writing services will run alongside the other marketing campaigns you have. To consider, different advertising and marketing campaigns can be pricey, especially for small companies or startups that do not have a big marketing budget. With the same benefits, press releases can be a very cost-effective marketing strategy.
5. Multi-Channel Distribution:
Proper submission to a professional firm will also bring in the chance to distribute your message across different demographics via multiple channels. You can also twist the content to better suit the list of channels you are targeting. In today's competitive market, it has become important to leverage as many distribution channels as you can so that you can reach a wider section of the target audience and create brand awareness. The message you are trying to send can be distributed via newspapers, radio, news and media outlets, social media networks, etc. Tapping multiple channels like this will help you make the marketing strategy more effective, helping you to build a stronger brand reputation and image. On top of that, there will also be options for social media sharing of the press release content. This means people who read the content and find it informative or relevant have the option to send it to people they know. The recipients may choose to share the content with their friends, family, and other networks, making the information and the brand more visible.
6. Potential Sales Increase:
A well-written press release always has some kind of call-to-action in it. When people read the content, they somehow get the message to try the brand out unconsciously because of the call-to-action which makes them tempted. This is directly related to the chances of an increase in sales. As mentioned before, press releases are also great in giving exposure and visibility to the brand, increasing its popularity among readers. This also gives the company a chance to increase its number of potential customers, adding to the sales number. You will need the PR content to be clear, concise, and with an effective call-to-action that prompts a better and immediate response from the target audience, which is why it requires contacting a professional and doing it in the right way.
So let’s get on this journey today and see your business growing organically.
