Press releases are presently ruling the digital world. As a result, they are also being used effectively in increasing a business’s reach, search engine presence, and more. So, press releases are crucial in delivering Search Engine Optimization goals when strategized together. Among all the marketing tools that are available, press release optimization continues to flourish across companies irrespective of industries. The right PR can take a business a long way by capturing the attention of the audience and boosting reputation and sales.
Benefits
Press releases are not only meant for gaining media coverage but also offer various SEO benefits.
- Gaining Customers
Today’s online presence has reached a whole new zenith of opportunities for everyone. So, companies must remember that press releases are not only meant for the media. 80 million people consume news globally. Among these readers, many are potential customers. Hence, every press release must be written in a way that addresses the target audience stream.
- Increased Visibility
It is a common tendency that the more something comes on the news, the more interest people gain. Press releases also help in building a sense of authority by engaging media channels and journalists to cover stories. Thus, the audience sees prospects in the company and checks out the website. This results in word of mouth which ultimately increases sales.
- Enhanced SEO
There are several media channels that publish SEO Press Release and offer valuable backlinks to the company website. An optimized content increases online visibility and makes content more searchable on search engines,
- As an Industry Expert
Press releases are the best ways to build credibility and trust in the relevant industry. A press release campaign of quality helps a company to brand itself as a business owner with authority. Thus, the company will also be able to underline uniqueness to its services or products.
- Increase in Sales
No matter how many benefits press releases or optimization has, the central goal is to increase sales. If the marketing strategy of a business is based around press releases, then purchasing triggers such as authority, credibility, and likeability can also be tapped alongside. If a company decides to put out the news of a new product or service launch through a press release, then it will most likely end in an increase in sales. This benefit is an add-on even if the company is not aiming for sales goals through its press release campaigns.
Maximizing Backlink SEO for PR
A well-written press release may lack proper SEO. SEO is the tendency of a company to rank on search engines. Companies must always aim to increase the visibility of the press release in order to actually reach their goals. So, the draft must be good enough for SEO.
Here are 5 quick tips to implement SEO components in a press release.
- Choosing keywords
Make sure to use keywords that have low search competition as well as a high search volume.
- Right Use of keywords
Keywords must be scattered uniformly across the content. Using keywords in the headline and all the press release paragraphs is a solid tip.
- Anchor texts
Anchor texts and backlinks drive the readers from the news directly to the company website and thus contribute to increasing traffic. However, spamming the press release with too many backlinks is a complete no-no.
- Multimedia
Incorporating multimedia such as video, audio or images help in keeping readers engaged for long.
- Maximizing PR Distribution
Press release distribution services are the best ways to get in touch with media outlets that further allow the business the flourish through strategies and consistency.
Choosing the Right Keyword
BiQ offers a keyword tool that provides a business with data and insights to help choose the right keywords for the press release. An ideal keyword is one that has low to moderate competition with a search volume of up to 100. A keyword list with stats can help in boosting a press release and contribute largely to a company’s SEO efforts. SEO press releases containing the aforementioned elements will help a company to reach its goals. Along with all the advantages, it also helps the company website to rank on top of search engine results.
Conclusion
Just writing a press release is not enough in this competitive world. There are many components that help in shaping an optimized PR ready to take the company to new horizons. However, if a company feels that they need guidance, it is always better to hire an experienced service that will lead them to obtain the best benefits of press releases and SEO.
