To let your target audience know about your latest app, consider writing a press release for app launch. Hire the industry-best professionals to add value to your product.
Your much-awaited app has finally been built and is awesome! You’re almost ready to launch it. Now the next big step is to inform the influencers, journalists, and key bloggers about your big thing.
You don’t expect them to automatically come in terms with your app, do you?
Facts have it that over 6140 apps are being launched every other day. You surely don’t want your brainchild to fall off track.
Most importantly, one must remember that an app launch is just the beginning. The aim is to create maximum awareness amongst the target audience.
But before you send it out, check how worthy is your app. Here are a couple of things that should get ticked!
- The app is genuinely new and offers innovative service
- The app adds value to your business
- The app adheres to the current market trend and is a first in its niche
- How does your app benefit the consumers
- The app meets the user acquisition milestone
- It is recognized with a legitimate award
- The app is partnered with a major development partner
If you get it all right, the next step is promotion!
Writing a press release for app launch can be the best solution for you. Getting the media involved in your new app launch with a fantastic press release is surely a great way to enter the domain.
However, since this is your big project, research and hire the best professional agency to do this for you. As stated above, the competition is fierce and you cannot afford to fall into the pit-hole.
A press release is not just effective but comes with several other benefits.
Why writing a PR for an app launch is beneficial?
1. Cheaper
Compared to the other forms of paid promotion and marketing, sending out a PR for your app launch is a lot cheaper way. Hiring a reputed agency to send out a PR to the media joints is an overall inexpensive option.
2. Drives Credibility
Your app is new and needs awareness amongst your target audience. A well-written professional PR will drive credibility to your product. Customers tend to get attracted towards brands and in this case, an app that establishes itself as an expert.
3. Rise in SEO
To flourish in the online world, content has to be optimized. As the professionals write your PR, they optimize it strategically to meet the SEO standards.
This could be done by adding relevant and best-suited keywords and tags. Your app needs high-end promotion. The high-quality back-links to your website increases visibility and offer adequate promotion.
4. Influence the Investors
Influencing investors to sign in lucrative sponsorship can be a game-changer for you. The experts skillfully highlight your app’s best features that can spark interest in potential investors.
5. Diverse Distribution
A PR could be easily distributed across multiple channels. The target audience could be made aware of the app launch via local newspapers, email, or magazines. Moreover, cross-promoting across the various social media websites would add to the promotion effectiveness.
Hoping that by now you must be convinced about the reliability of a PR.
But have you ever wondered how the PR is written? The process requires professionalism without which things could go against your favor. Announcing an app launch should steer the attention of the target audience.
Let’s take a look at how the professionals frame the perfect PR.
- Insert the App Icon or the Company logo/ name
- Put an impressive subject line
- Frame a summary line that is worth reading
- Give a smart introduction (the goal of the app)
- Informative Description (benefits of the app, features, and benefits)
- Details about the price, availability, and what’s next!
- Include the website URL
- About the Company (One line)
- Imagery
- Boilerplate
- Contact
Excellent promotion is what makes the app launch successful. Make sure you choose an excellent PR distribution agency. The renowned agencies have designated professionals to serve your interest. They put themselves in the audience’s position and adjust the content accordingly.
Timing plays a crucial role in evoking excitement. The experts who are well-versed with the market trends put out your PR at the correct time for maximum media coverage.
