The importance of social media platforms is known to everyone. However, do you know the best time to post on social media? While a lot of users might think any hour of the day is good for the purpose; a recent study suggests that posting your content early in the week or early on the day can help to gain more traction with online engagement.
There are various kinds of social media platforms that are heavily used by global online users such as Facebook, Instagram, X (formerly known as Twitter), TikTok, etc and the list goes on. Each social media platform has a different audience base and type of content and therefore, the highest engagement can happen at different times for different platforms. If you own a business and looking forward to making an impact with the help of social media; you should be aware of the engagement times for every platform. It will ensure more exposure and customers for your online business.
Does it Matter When You Post?
Recency is one of the most crucial ranking factors for social media algorithms so, it definitely matters when you put up a post. This means that the fresher your social media posts are, the more people will find them interesting and engaging. An early shake of attention can bring down a bigger avalanche of engagement. When you post at the right time and it garners ample attention, the algorithm will make sure to put your post in front of many other people in the community.
What is the Best Time to Post on Social Media?
Well, as mentioned before, due to the diversity of social media platforms, their features, and algorithms; there is no specific time that works the same for every platform. However, the top three studies in the field show that early weekdays and early in the day are good for posting on social media. But, this strategy would not work for every platform. Let’s take a better look at the different platforms and the best time to post there.
According to the research, Monday to Thursday is the best time to post on Facebook. Since most people are active all day, you can make a post anytime you like and it generates equal attention only. There are more than 3 billion users on Facebook and getting their support can help you become one of the moguls in the industry. It is better to post ‘snackable’ content that is highly captivating yet, brief and easy to read.
The best time to post on Instagram is on Monday and Tuesday and better if you could post early in the morning to cater to the most attention. The images, reels, and stories on Instagram are currently trending in the market and people seem to like those content much in the morning when they start their day with a juice or scrolling through social media feeds.
YouTube
The best day to post on YouTube would be Friday noon or evening when the online users would be looking for some entertaining videos to engage the weekend. Therefore, posting on YouTube on Fridays secures most chances of going viral with the rush of Saturday and Sunday. YouTube is a Google-based company and its algorithm has many similarities with the search engine.
TikTok
According to the research, the best days to upload content on TikTok should be Tuesday and Saturday. Try to gain more attention by utilizing the afternoons and evenings when most youth are active.
Final Thoughts
You need to create an effective strategy to strengthen your social media strategy and then utilize the platforms given above to cater to the attention of online users.
