Press releases are very common to businesses. If you are a business owner who is looking to expand your company with the launch of your own software application, you must consider publishing PR. Press releases have two major purposes in this regard. The first is making the job of various news sites easier by arranging your own news and publishing them. The second is that you can share the highlights of the app and your perspectives of it with the audience directly.
One may question why writing a press release for app launch is the best decision for business. The news of your software app launch through a press release is the fastest way in which you can gain the attention of the media. It also comes with many other benefits which are discussed below:
Benefits
Awareness- Now, audience awareness is the goal of any press release. Irrespective of what your business is, a press release is the fastest way to reach out to the mass. This way, they come to know of your application and many of them will end up showing interest in your business by installing the same in their device.
The interest of Media Channels- As a business owner, you are looking for validated platforms through which the news of the launch will be published. Gaining the interest of relevant news sites and blogs through press releases is the best way to capture their attention. At the same time, they are also barred from the responsibility of discovering new launches. Your press release is there to let them know. Remember, press releases are really appreciated by journalists and media houses looking for exciting, relevant news for publishing on their platform.
Audience- A press release for a software app launch must be written with accuracy and diligence. An app launch is more about technical and functional aspects. The PR writer must aware of the styles. This is what attracts the audience. The press release must be such that it captures both the launch and company in a positive light.
The attention of Bloggers- Bloggers are the contemporary marketers of the digital world. If your press release stands out, your stand a high chance of an endorsement from bloggers. Bloggers have extensive ban bases which hold personal interest. Hence, if a blogger talks about your software app, you stand a bigger chance of garnering a solid customer base.
A few things to remember while distributing a PR for a software app launch
SEO- Your website must have the right keywords in order for your PR to be successful and effective. Publishers like PRs with good keyword selection as it helps them drive traffic to their respective websites. This increases the chances of garnering a wide audience base.
Timing- Timing is very important in a press release. Depending on readership levels of blogs and news, time your PR. Talk to an expert if need be and publish the press release only when you think it will hit the right chords.
Feature Lists- PRs aims at generating newsworthy content and excitement among the audiences regarding the launch. So, avoid featuring detailed lists. Instead, you must feature on why your product is different and better than its competitors in the market. Mention why the audience must choose you instead of other similar businesses. Make them excited about what is coming knocking at their door with the launch. Find that point of distinction between your product and the rest.
Links- Linking your website at the end of the PR is good practice. But don’t just stop there. Also, provide links to the app on Google Play or the App Store. Many readers would want to try it out themselves. A link will only make you look more professional and trustworthy.
Conclusion
In today’s competitive world, standing out is really crucial. A well-written press release will give you that and much more. A company benefits immensely from writing a software app launch press release which instantly sends out waves of engagement across the mass through various media outlets.
