Newsworthy content for press release publications is often a matter of concern for businesses. Many marketers are of the idea that only news that is revolutionary is suitable and effective in press release campaigns. However, PR content can be many things and also help to push newsworthy topics in the instant engagement of a business.
The following is a list of the top 10 newsworthy topics and events that businesses can utilize in their marketing and promotional strategies through press releases.
Product Announcement
Releasing the news of a new product launch is an old-school and one of the most effective topics of press releases. It works when a new product or service is launched in the relevant market. It is effective also when the business has brought about modifications or changes to their products. These improvements include upgraded versions of the same product with high functionality and other features that is relevant to pop-cultural and audience requirements.
Personal Announcements
- Personal announcements are crucial press release topics for pursuing successful media relations. Press releases can be issued if a business hires an important resource to the team like a new director or a manager. Such a press release should contain information, both personal and professional so that the audience can relate to the change.
- Internal promotions can also make for newsworthy topics. The news of corporate or professional improvement of an employee is greatly acknowledged by journalists and bloggers. These press releases are crucial in building a sense of credibility for the company as well as its employees.
- Likewise, retirement news can also be worthy of engagement. Especially when a valuable resource like a manager or leader reaches their time of retirement, issuing a press release is a good idea. Add all information related to the person and also mention any future partnership with your company in the press release.
Milestones
- A business that is consistent, long-lasting, and secure is always acknowledged by readers. If your company crosses a milestone like an anniversary, issuing a press release is a must.
- Other milestones may include the news of a certain customer base or sales thus driving the company goals towards the direction of success.
Business Changes
- The goals, aims, and process of a business are very dynamic and hence goes through considerable change with time. Letting the audience know about these changes is a must and issuing a press release in times of new changes should always be pursued. For example, if a company opens a new store or office, press release distribution is very important.
- Rebranding a company is also another important newsworthy content for effective press release distribution. Such press releases should explain the change with ample background information regarding the reasons and how the audience or customer or the company will benefit from it
New Partnerships or Ventures
- A company is always on a growth curve and they often launch divisions or sister companies. This calls for issuing a press release. This helps in building the credibility of your new brand and also helps in garnering extensive audiences.
- If your company partners up with another company or business, a press release submission is a must. The partnership can be with a new retailer or manufacturer. Your readers should know the various changes that will come with the partnership. Such PRs help in notifying the audience about new expectations of the said collaboration.
Community Service
- Involvement with the community and actively partaking in various social causes come under CSR protocols and guidelines of businesses and companies. The press should be notified if an important drive is undertaken regarding social services.
- The PR can put out information regarding employee involvement, various causes for supporting the issue, upcoming events related to the service, and important donations made towards charity or community by employees among other things.
- Employees in many companies are directly associated with CSR of a company where many projects are selected based on personal opinions or recommendations. Such cases should also be acknowledged through an effective press release campaign.
Awards
- A business or company can be acknowledged by many guilds or firms. This calls for a press release signifying the achievement and accomplishment of the company.
- A press release can be made into an even more newsworthy one by attaching the involvement of the issuing organization.
New Clients
If an acclaimed business or company chooses to avail of your services, it is a big point of development for the organization. Press releases must be issued delivering the said news that will further help in providing validation. Always make sure that your client is okay with sharing business details with the media and the public. Wait for their feedback before sending out the press release.
Free Resources
- Knowledge and information transfer between the business and its clients is a very common aspect. However, there should always be a professional process of information flow or sharing through a common platform like an eBook or a corporate blog.
- A newsworthy press release must have the content or topic information in brief with a link to the whole thing. Content delivery and sharing are important in providing readers and potential customers with news prospects with the company. A press release notifying the same works wonders.
Current Affairs
- Relative content is the key to issuing a newsworthy press release. If your company or business coincides with that of a current event or a personal important to pop culture or the market, releasing a PR is a good tip.
- Notable or relevant events or association with a celebrity strategically garners more readers.
- Celebrity endorsements are an effective strategy. If your company comes up with such a collaboration, go for a press release campaign. Always ask their permission by contacting their spokesperson, representative, or media contact person before sending out the PR.
Conclusion
A press release campaign can garner more audiences than your business could ever estimate. Also, using quotes of an important resource of the company, relevant to the topic or news is important as points of validation in the media. The above-mentioned topics make for effectively newsworthy press releases and help the business flourish in the relevant market.
