Businesses require good visibility and reach online to succeed. In this era of digital marketing and public relations, press release distribution remains to be a powerful tool to gain visibility in this competitive market. It also allows brands to build credibility and generate positive media coverage. For businesses around the world, it is important to understand how press release distribution works. It is one of the most effective and affordable ways to get the word about your business out there.
When people in media and public relations talk about press releases, they often leave out how important choosing the right distribution service is. Imagine you are stepping on a stage to announce something but there is no microphone. You would still be able to make the announcement, but people would not be able to hear you out. The microphone is what press release distribution services are, they announce your statement and make sure that it is reaching your target audience. It is a marketing and communication vehicle that helps your news reach target audiences so that the press can cover it and give your business the desired coverage.
So, let’s take a deep dive into why distribution services are important for press releases.
Why Should You Consider a Distribution Service?
Press releases are official announcements that brands make about any important news or updates. Apart from being a great communication key, press releases also act great when used as promotional tools. It is informational and addresses the most important details about a brand. Once a business is done writing a press release, the next step is to distribute it among the press. Distribution services help target relevant reporters and media portals to share the news. The goal of any press release distribution service is to secure positive media attention and coverage.
Using a distribution network can help businesses expand their network and gain more visibility. Here are all the benefits a brand can get by using a press release distribution service.
1. Improved Visibility
Distribution services help businesses and brands connect with specific and relevant media outlets. Using a distribution service gives brands a guarantee that they will end up in the coverage of the most reputed and top-tier media outlets. Why securing your position as the most popular news outlets is necessary? Well, these outlets have an established audience who are interested in reading news and updates from your industry. Hiring a reputed distribution network means your news will be presented before an established audience at trusted media sources. This significantly improves the visibility of the brand and helps their stories get heard and seen by a wider audience pool.
2. Time Efficiency
Distribution services act like a bridge between the brand and the most trusted and highly rated media and news platforms. Manually reaching every single one of the outlets is a tough job. Most of the journalists from your field get hundreds of emails every day containing press releases. If the content fails to capture their attention at a go, the email will stay in their inbox without getting featured in the press outlet. However, this risk gets eliminated when you work with a distribution service. Distribution sites make it easier to reach out to media publications and outlets. Since they have already built a connection with these portals, they take whatever news comes from the distribution services seriously. As a result, the press release content gets a placement in the top-rated media outlets with a guarantee. Press release distribution helps brands build a wider connection with the media while saving time on manual outreach.
3. Stronger Credibility
As mentioned in the previous point, using press release distribution sites means there is a guarantee that the content will be featured on the media outlets mentioned in the distribution network. Most of the time, these are top-rated media and news platforms online with an already established audience. Due to the pre-established audience base, the press release not only gets a wider reach, but the brand also gets a stronger credibility. Securing features in these top-rated media publications helps brands create trust among their consumers, strengthening the business’ credibility in the industry. This strengthening credibility in return helps the business and its ground on the market and attracts more investors. Because the more credible a brand is, the more likely people are to do business with it. At the same time, this also helps the brand build a wider consumer base.
4. SEO Benefits
Search Engine Optimization is the key to staying relevant and at the top in today’s digital world. It is what decides how high your rank would be on the search engine result pages. It also determines how relevant your brand and its offerings are to people who are looking for something similar to what you do. Writing and publishing press releases frequently help brand improve their SEO efforts significantly. Working with a distribution service gives the business a guarantee that it will be published in top-tier media and news publications. This also signals that the content will be read by a larger number of people. The more people read your press release content, the more likely your content will positively impact the website traffic and improve its SEO online.
5. Authoritativeness
The number one rule in the market is convincing people enough to trust your brand. Because the more people will trust your brand, the more people will buy from you. When you work with a distribution network, it gets your content placed in top-rated media publications. Most people have media outlets that they trust. So, when they see your brand’s name and news in those publications, they will start to trust your brand and its offerings. This trust will grow over time and frequent publications will help in that. While press releases help with brand authority, distribution sites make sure to turn this into a reality. Frequent distribution on trusted media outlets will help the brand position itself in the leadership position in the industry.
6. Targeted Audience
If you are serious about marketing, you need to understand that everyone is not your audience. Every brand, every product, and every offering has its own set of target audiences. Press release distribution helps you do targeted marketing. The distribution sites make sure that you are picking the right media publications for your news or announcement. When you start targeting effectively with distribution channels, it enhances the impact your announcement makes. At the same time, it also increases the chances of you getting the media coverage from press that truly matters for your consumers. Without targeted distribution, it is almost impossible to reach the right target audience, who would actually be interested in buying from you or investing in your business. Every aim has a different target audience and working with a reputed press release distribution site makes sure that your news is reaching the right target audience.
7. Crisis Management
Press releases are not just a great marketing tool but if used correctly, it can be a powerful communication tool as well. The entire aim of publishing a press release is to announce something. Now, something like an official announcement works marvelously in times of crisis. This is why press releases are one of the most effective tools in crisis management plans. A press release at a time of crisis gives you a voice, it gives you the chance to control the narrative and put your side of the story out. At a time of crisis, press releases stray at the front line of defense. It helps companies manage their reputation and put an end to all the negative speculations. Using a distribution network makes sure that your side of the story is reaching target audiences and getting ample press coverage. The press or media has the power to change a narrative and with distribution networks, you can use this power to your advantage.
Writing a Compelling Press Release -
The first step of distributing a press release starts with writing the content. It is your job to make sure the content is actually newsworthy so that the chances of your news getting covered by the most eminent press outlets increase. While writing the content, focus on the most important aspects of your announcement. Write the content in a clear format and make sure the text is concise and engaging. If you think that you are unable to compose a compelling press release yourself, you can certainly look for professional writers on the market. Some of the most esteemed distribution networks also offer their own writing services.
Selecting the Right Target Audience -
After the writing is done, the next step would be to choose the right target audience. As mentioned before, not everyone is your audience. If you are a food brand, getting your news on mainstream media is as important as publishing your story on food-related blogs or magazines. So, choose which publications you want your news to publish.
Now, you will find multiple options for distribution services on the internet. If you are confused about which one to go for, make sure to check the reviews and customer testimonies by yourself. At the same time, it is also important to look at the prices of the distribution packages. This will help you to stay within budget while still getting all the benefits of press release distribution.
