Press Release is very much alive and kicking and raring to go despite new marketing forums that have arrived. It is a major marketing communication tool that is tried and tested and is still not outdated and old by any stretch of the imagination. It has adopted new strategies and mechanisms to help businesses and stood the test of time by providing them the best publicity available by spreading the message.
Even in the age of the internet, press release helps the organization get the best media coverage even on podcasts and blogs and also provides some unique SEO benefits.
Certain benefits are provided by paid press release and therefore, let’s highlight some of those points:
Instant Exposure
The paid form of the press release and distribution services shares the news with the audiences and dishes out instant exposure building authority and trust on various fronts. It also stimulates media outlets and provides enough opportunity for the prospects to garner attention and exposure for your organization.
Sales Potential
The profit margins are enhanced with and the best features and benefits are highlighted with a paid form of the press release. A series of achievements made by the company is focused to make it more newsworthy and grab the attention by bringing your business in the spotlight.
Effective Marketing Plan
New sales are generated with content marketing and a toolbox is used to enhance online visibility. This is going to increase the effectiveness of the marketing plan and henceforth adds value to the campaign. The tools provide immaculate services and reach the target audiences with a perfect message.
Industry Expert
The credibility and trust are a vital factor and this is built with a paid form of the press release in the specific field of activity. Branding can be accomplished through an excellent PR campaign and establish the organization or person as an industry expert. The unique attributes are underlined as part of the process to achieve the objective.
Increased Traffic
The press release can boost exposure as almost 80 million people go online every day. These are impressive facts that can push them and guide the readers to your platforms and newsfeed. Press Release can boost website traffic by optimizing key elements like headlines, descriptions, videos, keywords, photos, and hashtags.
SEO Benefits
Valuable backlinks are published by various media outlets to the websites with the paid form of the press release. Furthermore, the content is optimized and the online visibility can be increased and the articles can be searched online. Company-specific and industry-relevant keywords are used with tags that are added to the copy in optimizing the press release as SEO benefits can be unlocked instantly.
Reach Target Audience
This is an industry-specific service that ensures location targeting and also enhances the odds of promoting the message to an eclectic audience. The services are location specific and it can maximize the reach with people who can share the interest, vision, and mission and are more likely to recommend, buy and test the product by responding to your CTA.
Distributing Content
The market is already overcrowded and all the available mediums are explored to build, maintain, and express the connection with the public and lure customers to receive a sort of financial support. The media coverage is ensured by a paid form of the press release and the story is published in magazines and newspapers. The marketing efforts are supported by the different channels and the content is distributed and makes the organization a formidable player.
Rapport with Media
Stronger ties with the media can be built and a good story can be shared with the target audience. A strong press release will grab the eyeballs of various media outlets and as a result of which a win-win situation is created with the industry influencers as interesting facts will be covered to keep the organization or person competitive and relevant in their specific field.
Attract Investors
It is an affordable and simple way to build an online reputation and increase visibility in the specific field. It will make the services and products of the organization more desirable and attract more clients and prospects in the bargain. It will also grab the attention of influential investors who could end up becoming the sponsors shortly.
