Planning a successful event requires time and the implementation of strategic publicity. Every company executive and event planner knows that publicity is integral to creating engagement. So the grand opening or a fundraiser, for example, will need to implement publicizing strategies in order to create a buzz among people. It is almost always recommended to avail every type of marketing medium when spreading the word about your event. Some people are also questioning the significance of social media marketing. However, social media is also instrumental in the scope of marketing which along with other strategies of publicity will create momentum in your campaign or drive for the event.
Print Media
Once the details about your event are finalized, the first step is to look for ways to make the news into the print media through newspapers or magazines. If your business is in the scope of tourism, the news about your event should be printed ad publicized in a travel magazine. Reaching out to the print media can be done in two ways. The first one is to send a press release that would be picked up by media outlets and the other one is to advertise on your own. Event planners nowadays implement both methods for maximum impact. Sending a press release for an event attracts calendar editors and through online sharing, the news of the event reaches an extensive audience stream. Writing a good press release helps in getting noticed easily.
Broadcast and Telecast Media
Advertising about an event on television and radio is another way of stirring attention. Advertising is an easy way to reach out to a larger market and audience. Television screenings of events also leave a lasting impact on viewers. Television is a great way of reaching out to the potential audience through a medium of captivating audio and visual blends. However, advertising only on radio or television is not enough, and releasing the news of the event in podcasts or local news will also take you a long way. Press releases can also attract radio and television media houses if they interest them. Seizing the right opportunity at the right time is what will work in favor.
Online
The present world is an integrated digital system of publications and bloggers. News of events can be sent to them that will further help in publicizing it. Online placements help customers to come across your event. Some interested bloggers will not only share your event but might also want to attend it or cover it to be featured on their blogs. Online advertisement is also effective in collaboration with blogs and features.
Social Media
The importance of social media in a business’s event planning publicity cannot be undermined in any way. Events find maximum engagement on social media and hence, it should always be incorporated in your strategic planning of publicity. You can create an event page and keep it updated daily starting at least a month before the event is due. Electronic invitations can also be sent out for RSVP or for buying tickets. The page should be filled with information, pictures, videos, and posts about the event. Any highlights of the event like special guests or announcements should also be shared on social media to stir interest. You can also promote during the ongoing of the event through live sharing and letting everyone know about it. Social media ads also help in further promotion of an event.
A personal touch is extremely important whenever working towards creating a buzz for an upcoming event. Send out electronic invitations via mail and personalize them to invite clients or potential customers. You can also design and print out invitation cards and give your audience the creative representation of your business. Physical invitation cards convey personalization and emotion and give your event an edge altogether.
Conclusion
The competition of the market has seen many businesses avail of different ways of marketing and publicizing strategies. An in-depth market knowledge helps businesses go along way and with the right media association, every event is bound to go successful. Find your targeted audience and capture the market with the right elements of publicity and promotion and grow your business to the epitome of success.
