Social media platforms like Facebook, Twitter, and Instagram have become part of human lives. With digitization spreading across the world at a rapid pace, the reach of the internet is growing wider daily. It almost seems as if anything on social media gets a tag of verification instantly. On the other hand, social media videos are always trending in different parts of the world. Many dreams of achieving the status of becoming a social media icon by posting videos on particular topics.
Well, here are the most important 11 tips for creating amazing social media videos:
1. Chart out a Strategy
To start with, you must a blueprint of the strategy you are going to follow with your videos. This process requires checking audience preferences, analyzing your competitors, choosing budgets, and many more. Covering all these ideas will result in an effective campaign.
2. Make It Short & Informative
Time is a big hurdle that prevents people from watching many videos, as they are interested in content that is crisp yet informative. Hence, try to make videos that may not take much time from the viewers and also inform them about something new.
3. Attractive Beginnings
The first 10 seconds usually decide whether a viewer will watch the entire video or not. Try to engage them by making the first few seconds of the video attractive. Incorporating thought-provoking exclamations or questions can help you in this.
4. Provide Subtitles
Not every viewer understands the language you are making the video in. So, to attract the international audience and others from different regions, try to add subtitles if there are parts where any character is talking in the video.
5. Proper Lighting
Lighting is a very important aspect when it comes to videos. Believe it or not, most viewers will judge your content based on its lighting. So, try to give priority to natural lighting first and in case it doesn't happen, set yourself a proper lighting setup.
6. Use a Microphone
Nowadays, social media videos are mainly made from mobile phones. To make your content stand out, you must always check the audio. Therefore, try using an external microphone as the inbuilt microphone of your cell phone might not be enough.
7. Be Aware of Copyrights
Just as lighting and audio, music is also a very important element of social media videos. So, always be careful while choosing music. In addition, try to select the ones that might not get you in trouble with copyright issues.
8. Create Trust
Viewers watching your videos must get to know something new and informative. They must enjoy every part of the video. So, generating trust for yourself is not easy until and unless you create high-0quality content that is of value and has relevance.
9. End On a Proper Note
Viewers watching your video would want to know what to do towards the end. Here, a creator like you plays a very important role in guiding them. Therefore, try not to make the ending of the video too commercial. Instead, give suggestions or reasons for them to act according to you.
10. Post On Multiple Platforms
Post your videos on as many platforms as possible for an extensive and enhanced online reach.
11. Check The Numbers
Analyzing the result of how your video has performed will let you know about the aspects and angles you would need to improve for your upcoming ones. It is important to know about the ongoing trends before posting a video so that it gives you the best returns.
