Till now, press releases have already proven their worth in the field of business growth and marketing. And there is no doubt that every other business owner is looking forward to utilizing its benefits to create a buzz among potential customers. However, many are still unaware of the exciting possibilities of using PR in various ways. In order to make creative use of the content, you need to think out of the box. It cannot be done at once but through utilizing various events and information of your business.
People mistakenly consider that press releases are only used to make an announcement or offer some service or product that is news-like. Such bread and butter topics can be ignored when writing your next press release. There is various kind of information regarding a company or business that requires public attention. Providing press coverage to these data can eventually bring more exposure and customers for the business. In order to create something out of the box, you need to get over the traditional barriers and create something more engaging. However, it can still maintain the authentic format of a press release. Here are some tips that need much attention,
1. It does not have to be a piece of news but definitely needs to be interesting
Writing a press release is not about promoting a brand to establish it by educating people. So an informational article that does not necessarily promote the company but educates people about the product, can be a good example of the press release. If you only wait for events to publish a release then chances are you have to wait for longer intervals. However, if you write PRs to educate people about certain business-related topics; it could be more engaging.
2. It’s a voice in written format
A press release can also share an opinion about certain topics or something that affects everyone, such as the socio-political structure. If you find an issue, make research on it, and want to write about it, you can definitely do that. But you need to address the right person or organization to make it more purposeful and worthy. Go beyond conventional thinking.
3. Don’t be strict about length always
Press releases can be short and longer in length as well. If you are able to write a business press release within 100 words then you should do it. Simple job promotion and event promotions can be done within a short content. You just have to follow the ‘5ws and h’ rule, which means what, when, why, who, where, and how. Answer all these questions in your press release and the readers will be able to get the information they were looking for.
Likewise, a press release can be longer too. Traditional PRs are kept short in size because it’s a more formal way to approach with moderate size content to read. But if you are capable of keeping the readers engaged even after reading 300 hundred words, you are good to go. However, try not to exceed more than two pages or most readers will abandon it before even reading the material.
4. Footnotes are great
Footnotes are great to justify scientifically proven data and press releases that are written on science-related content. The information is definitely taken from some authentic source and you can cite the source in the footnote. Corresponding footnotes at the end of the release is a good way to let your readers know about it. You can add the URL of the original material or context at the footnote if it is available online.
Utilizing these tips might help you to create a better press release that is not just effective but attractive as well. The PRs are used for the growth of business and they should be used to every extend that can make it even more successful.
