From kids to iconic influencers, Tik Tok has created its impact on every person who has been using smartphones. It is a video-sharing application that allows users to make looping clips. It's mostly used for dancing, viral challenges, and music, but there are no restrictions on what you may do with it. You can be creative and show your skills or prove a point that can make some serious change in society.
TikTok has grown to become one of the most popular applications on the market since its inception. It has about 2 billion downloads and around 1 billion monthly active users. The app initially appealed to a younger demographic, but owing to its quick expansion, it is also attracting companies and professionals. Today, many celebrities, organizations, and corporations are utilizing TikTok's simplistic design to their advantage.
Some interesting facts about Tik Tok:
• Tiktok has an unusually high level of engagement. Jennifer Lopez, for example, had 69 million more views on Tiktok than she did on Twitter for the same video. Despite having 40 million fewer Tiktok followers (Wallaroommedia)
• Tiktok advertising campaigns begin at $50 per day (Wallaroommedia)
• TikTok's #Raindropchallenge has over 995 million views in 2019. (Socialfilms)
• Tiktok received 1 million daily views within a year of its launch (Influencermarketinghub)
• Tiktok is the world's seventh most popular social networking app (Socialfilms)TikTok is expected to have 55.8 million users in the United States in 2022, with a potential increase to 60.3 million by 2024. (Statista)
• Tiktok is expected to achieve 10 million users in the United Kingdom by 2021. (Socialfilms)
• According to a 2020 survey, youngsters aged four to fifteen spent 80 minutes each day on TikTok (The Verge)
• TikTok increased children's social media use by 100% in 2019 and by 200 percent in 2020. (The Verge)
• TikTok provides Brand Takeover Ads for $50,000 per day with a guaranteed five million impressions (MediaKix)
What are the top trends on Tik Tok that you can use for your business to boost online engagement?
Tik Tok has only been in existence since late 2016, yet it has swiftly grown to become a popular social media site! Tik Tok now has over 800 million monthly active users, putting it about one-fourth the size of Facebook.
Tik Tok, like Facebook, has turned into a fantastic marketing tool that businesses can use to their advantage. If your company isn't currently using Tik Tok for marketing, you should think about it.
Wondering what kind of out-of-the-box ideas it has planted to become the next big thing for social media users? Here is the list of things that keep the platform buzzed up.
• Using memes:
Memes are often rather humorous, and they have a great chance of becoming viral. Companies that use memes correctly see greater engagement and may even achieve viral status with their marketing endeavors.
• Interactions with influencers:
Tik Tok, like other social media platforms, has countless numbers of influencers with massive followers.
When done right, influencer marketing can be incredibly powerful. In 2021, as Tik Tok's popularity expands, more and more industries will begin to use Tik Tok influencers for marketing purposes.
Tik Tok influencers may help promote companies and services to their followers. The larger the Tik Tok influencer's following, the more clout he or she has in convincing Tik Tokers to use your product.
Tik Tok deals with tens of millions of followers in general. Consider how important someone with such followers will be on social media!
If you want to use ambassadors in your brand's marketing, you must first choose an influencer with a large slew of followers, who is suitable for your brand's specialty, and with whom you can collaborate.
• Making user-generated content:
User-generated content (UGC), like Facebook, is becoming increasingly essential — and business tycoons are paying the note. User-generated content (UGC) is content created by consumers and users and used by brands for promotional purposes. Such content is useful to brands since it is free of cost, and because it is made by common online users, buyers are more likely to believe it. User-generated content, in fact, is viewed five times more than brand-sponsored pieces. It has become commonplace to promote goods with hashtags on social media, marketing experts throughout the world will increase their usage of user-generated content. User-generated content is a Tik Tok marketing trend that corporations should not ignore.
A promotional hashtag challenge occurs when a corporation publishes a hashtag and invites subscribers to submit videos that are linked to and contain the hashtag. Branded hashtag challenges are beneficial as a TikTok marketing approach for a variety of reasons. The first reason is that they have the potential to get a lot of attention and become viral. For example, Elf Cosmetics' #eyeslipsface branded hashtag challenge garnered over 3 million follower-made clips and over 4 billion views. This challenge urged participants to upload their own videos for a song named "Eyes, Lips, Face" that was released in conjunction with the challenge.
This sponsored hashtag challenge is the most significant customized hashtag campaign on TikTok to date. For additional ideas, check out these more companies that are really crushing it on TikTok!
Branded hashtag challenges are an effective TikTok marketing tactic since they provide engaging experiences for followers in addition to having viral potential. They also engage followers in a very effective manner. Another reason these ads may be so powerful is that they may bring individuals to your brand who have never heard of it before.
• Creative hashtags:
A brand offers a hashtag challenge when it creates a hashtag and excites followers to upload a video that includes the customized hashtag and adds a link to the hashtag.
Specific hashtag challenges are very useful as a TikTok marketing technique for a number of reasons. The first reason is that they have the ability to get an amount of publicity and spread quickly.
Personalized hashtag contests are a great TikTok marketing strategy since they involve followers while also having the opportunity of getting viral. They actually have a pretty powerful way of engaging their fans.
Another reason these initiatives might be helpful is that they might attract people to your brand who have never seen it before.
They may come for the hashtag challenge and probably follow your organization because they like your identity after taking part in the "# challenge.
• DIY videos and hacks for viewers:
Another effective Tik Tok brand marketing strategy is to give instructional videos and hacks for your product or service.
A cosmetics company, for example, may broadcast instructional videos on how to use concealer effectively or how to get a celebrity-inspired look. Tik Tok for business may assist digital marketing businesses in becoming experts in their domains by giving marketing hacks and social media guidance.
This strategy may also aid service-based businesses by giving industry-specific advice and practices. For example, a business counseling service may emphasize speedy productivity strategies or solutions for entrepreneurs.
Tutorials are a wonderful way to deliver value to your customers while also establishing a relationship with them. Simply keep it light-hearted and don't be afraid to be entertaining.
