Old forms of marketing such as radio, television, or print advertisement have long worked to drive publicity to a brand. But with rapid change in times, these modes of advertisement have been replaced by another type of promotion that works wonders!
Want to know the new face of brand promotion?
Press Release is what everyone is talking about. Compared to the other modes, they are quite appealing to the customers for various reasons.
Now before you raise your questions, let’s get one thing straight. Press Releases are and shall always remain one of the most effective and affordable marketing techniques to bring in sales. For both big and small businesses, brand awareness is what holds utmost importance.
But before digging deep, here are some of the main reasons why PRs have become so popular:
- Announcing an event
- Launching a new service/ product
- Improving brand image
- Superb SEO advantages
- Drives consumer’s interest
- Instant global distribution
- Expand public knowledge
- Go Viral
- Cost-Effective & Convenient
Now by looking at the long list, you can only imagine the hype it creates. But issuing a PR doesn’t necessarily mean that the media will run with it. No. Because the media people are always ready with their same set of questions;
- Does it benefit the reader?
- Does it benefit the community?
- Is it impactful?
So, to achieve your press release goal it is crucial to promote your content with a PR distribution house.
But remember to make the right choices! The internet is flooding with numerous PR websites that cost you more without any significant return. So, to avoid such scenarios, conduct some research.
Look out for the best press release site. A PR that is well-written and has been submitted to a reputed PR site can immediately drive thousands of visitors. Considering that you’re a beginner with little or no information, the below-written points will help you get a clear idea.
7 benefits of hiring a top-quality PR distribution site:
1. Pocket Friendly
Given the other marketing options, press releases are certainly the most affordable. You might think that handling things on your own could prove to be cost-efficient. But by the time you come to the end, things get complicated and end up being costlier.
On the other hand, a reputed agency will manage all your PR requirements. This includes writing, distributing, and marketing to provide positive returns at an affordable cost.
2. Know your Target Audience
You know that PRs help you target your desired audience base. But do you know how?
Well, the experts curate content that is aimed at your target audience. Not just that, they track the source of your target customer base, understand their preferences, and then set the target. So, you can only imagine the impact your PR would have on your brand when it reaches the right audience.
Wondering how they set the target?
They track your audience based on the following factors:
- Demography
- Customer’s Preference
- Hobbies
3. Increased SEO Benefits
If you have an online business, SEO is something you need to focus on. After all, the amount of coverage you get on your PR has a direct impact on your search engine recognition.
Remember that Google loves SEO. The experts optimize your PR in ways such that Google can easily index your content. The list of things that requires optimization are as follows:
- Titles/ Headline
- Description
- Keyword
- Tags
- CTAs
An SEO- compliant PR will easily drive more web traffic and ensure maximum results.
4. Be a Brand
If you agree that a positive brand reputation is crucial to get recognized in the niche industry, then branding is what you need. A good PR site will focus on your branding. Thriving in the competition is no easy task.
So, the experts ensure to create and distribute your PR in ways that the story gets featured across newspapers, sites, blogs, magazines, and social media. This builds your brand name and nearly all organizations will consider you as an industry expert.
5. Build Trust
When a prestigious media house covers your PR story, it builds trust amongst your target audience. With more and more stories featured in the press, your brand recognition increases and it also improves your reputation.
6. Rise Socially
The power of social media is invincible. And, so it is only wise to tap into its boundless power to grow in the industry. But of course, this requires experience and knowledge.
Allow the professionals to do it. They promote the PR across Facebook, Instagram, and Twitter using catchy titles to drive attention. Further, they embed links to direct the web traffic.
7. Increased ROI
Businesses carry out all means of promotion for increased return. Even if the return doesn’t come in the form of sales, be assured to receive the return in form of brand image and reputation. The goal is to spread your brand name effectively which the professionals do prominently.
Also, when your site gets more and more visitors, it directly impacts your sales, isn’t it?
