The world is living with the most advanced technology where any and everything is advertised online. The more advanced technology got, the smarter the businesses had to be in order to sell their products and bring in more brand awareness. Now in this era of social media, digital platforms have long replaced traditional marketing and advertising tactics. Social media content has also marketed itself to be the key to modern business success.
Several types of content are used in social media platforms, including images, blog posts, videos, and audio files. However, market research shows that video marketing is leaving every other content type behind by miles. Is it the truth? Let's find out.
Search Engine Results and the Domination of Videos
In recent times, the popularity of social media applications has been much higher than search engines. If people want to find out about any particular topic, they prefer searching on Twitter, YouTube, or TikTok first and then doing a Google search. And what is sitting at the topic of social media platforms? Video-driven YouTube and TikTok. Back in 2018, a large portion of Gen Z and the millennial population, around 59%, said that they prefer knowing the latest events on YouTube. By 2022, the status has not changed a bit but the application is replaced by TikTok which has now become the primary source of information. Users are also 3 times more likely to know and learn something from a YouTube tutorial than reading the product instructions. So the search engine results are also dominated by video content.
Short-form Videos Account for 80% of Mobile Traffic
One of the most popular types of video content is short-form videos and they give the maximum ROI which is why almost one-third of the video marketers use them regularly. In addition to that, almost 80% of mobile internet users go online just to watch these kinds of videos. So around 90% of video marketers will continue to use this technique as they are already proven to be the most effective. For people who have not started making short-form videos, around 21% of them will start evidently. 40% of all videos lying around online are short-form videos which also proves the effectiveness of this type. People's attention span is becoming shorter than ever, videos, especially the short ones, are the most constructive and fruitful to gain customer attention. With the most audience-watching videos in 2023, it has also become an undeniable part of any marketing journey.
Maximum Number of Shares
Today's generation is all about fame and going viral. Video content is much more likely to make any product, any service, or any creator go viral in the fastest way possible. No matter how silly, or how uninformative the video is, if it gets viral, the amount of impact it can have on the creators' lives is unimaginable. This is why videos also tend to get more shares than any other type of content such as images, or blog posts on social media. Creating video content is also the fastest way to draw the attention of online users and make them more interested than any other way because videos are easier to consume and understand. Once the audiences understand that they like the video, they will share it with their colleagues and mutual friends, and in no time, more and more views will start coming in with web traffic.
So it is time to leverage videos and plan marketing campaigns around them to gather the maximum attention from your potential customers. You can easily do so by humanizing your video content and listening carefully to your audiences which will give you the idea of what they want.
