Some people may think press releases are irrelevant in today's world, especially with digitalization and 24*7 access to the internet. However, taking accountability or announcing some new arrivals for the media to cover and make a story about is still very much needed, which is the entire concept of a press release. A press release is an official statement that is issued for the newspapers and journalists to make a cover story about and spread the information. The ultimate purpose of a press release is to spread information. It can be of various types, it can be about a new launch of a product or information, information about new outlets opening or closing, or welcoming a new member to the board. It can also be used in cases of crisis control to communicate with the various stakeholders without creating a big fuss about it or damaging too much to stop the gossip and negativity.
Press releases are a very effective communication tool used by companies or important individuals. It holds the power to improve the brand image significantly and increase its visibility. Along with the media covering the brand in a positive light can do wonders for sales. This is why even in today's world of technology and the internet, press releases are still very much relevant. However, it is not that easy to get that positive media coverage and mention the media. Especially for the companies that are just starting or are still considered to be small, their press releases are easily ignored by busy journalists. For this to be effective you need your press release distribution to be fruitful and functional. Hiring a company that does a press release distribution service will be impactful in this case.
Read along about what benefits you can get if you hire a professional distribution company to distribute your press releases.
1) Get the Media Exposure You have been Longing for:
One of the biggest issues with improper press release distribution is not getting enough media exposure. When you hire a company and use their press release distribution services, you will also get a guarantee of having the maximum media coverage. If you do the distribution by yourself you will not have all the contact or your emails will be ignored. Journalists and media persons are extremely busy individuals who get thousands of emails and notifications every day, if the source is not reliable they will most likely ignore that and your mail about the press release will end up in a spam folder. Hiring a professional will give you that network and it will be far more effective.
2) Guarantee to Get the Right Media:
When a professional company does distribution, it distributes your press release to the media, and the chances of your story getting exposure and coverage are guaranteed. Because of the strong network of these companies, your content will get the right media coverage. The more reputed media sites feature your content and make a story about it the more brand awareness you will get. More brand awareness and visibility mean more sales for you and your brand. Think of it as an advertisement, because press releases as an effective communication tool can significantly improve your sales and successful companies include it in their marketing campaigns.
3) SEO:
Professional companies offer to edit the content when you use their press release distribution service. There are teams of talented professionals who do market research which helps them with the recent market trends. They will then edit your content if necessary and include SEOs to make your content stay at the top of search engines. In this way, the visibility of your company, brand, and especially the press releases content increases immediately.
4) Security:
When you write a press release, it contains several major and important pieces of information that can cause disturbance in the industry and your stakeholders if leaked. Hiring a professional company for distribution also gives your content the security which is needed at the time of publishing and uploading the press release.
On top of that, hiring a company for distribution also lets you review the results of hiring them where you can check how effective their services have become for your content. You can also analyze the traffic on the website, and audience engagement by yourself.
