There is a long gap between Gen-Z workers and millennials, all in terms of age, the way they work, and ethics. So to bridge this gap, the rules for talent acquisition have changed for today's employers. This is to make sure that the new age of workers can position themselves optimally in this new world of work. This is not just a Gen-Z thing; these shifting approaches to work have been on the rise in this post-pandemic world. So let's see what the ways you can attract the top talents are.
Essential Components of Employer Branding
There are four key ingredients that every employer must include in the employer brand to create that make-or-break first impression for your candidates.
i) Visibility - The first step is to create awareness for your company, your open roles, and your work culture. This needs to be done in places where the job seekers are actively looking. This also means tapping into promotional channels beyond your business website, which includes various social media sites and websites like Glassdoor.
ii) Empathy - With the evolving dynamic between employer and employee, the situation where employers hold all the power is over and what is needed today is a new partnership. This requires employers to develop and build a thorough and sincere understanding of what modern workers truly want. Failing to do this will lead employers to face worker disputes along with an anemic pipeline of candidates.
iii) Honesty - Honesty is the best policy; employers need to understand that whatever they are putting out on public display is a promise that they are making to their new joiners. So it is important to ensure that the company and the employers are putting out an accurate description of what it is like to work in the environment.
iv) Transparency - The rise of the internet has brought along an undeniable expectation for transparency. When a potential applicant fails to satisfy their curiosity about the company, what it does, and what their roles are going to be, they will not make it further to the application stage.
What do the Modern Workers Want and Need the Most?
To understand how you can attract the top talents, you need to understand what the modern workers want and value the most.
i) Organizational and Work Transparency:
The first thing that job seekers would like to know about is how it feels to work in your company. Important checkboxes that are included in this little 'what to know' campaign include questions about the organizational values and work culture. You can create this transparency with the help of positive employee testimonials and featured stories. Employers are also offering candidate-specific chats in this matter.
It is also important to note that modern workers are not into “all work and no play.” They want to see the work-life balance and give ultimate importance to it. They also want transparency regarding the types of flexible work arrangements and formats.
ii) Employee Advocacy:
The most important thing in today's modern world of work is wellness, which is not just the competitive health care benefits, but also translates to paid time off, and financial and mental wellness. This new age of modern workers is committed to inclusivity and the company invests in diversity, inclusivity, and equity along with the type of Employee Resource Groups (ERGs) the company sponsors. At the same time, sustainability has also emerged as a core value in today's work world, and the top talents are looking forward to not only what you are doing in your area but how you are offering opportunities for them to participate.
Following these, ensuring that your company provides ample social engagement and visibility will help in this journey.
