Press releases or PRs are engaging content pieces that would be impossible for any serious marketer to ignore. They are an excellent option for gaining more exposure for any new product or service or just in general, increasing brand awareness. Press releases are official statements from companies that are published to gain positive media coverage. These are also called new releases that are directly sent to the media for publication. Issuing PRs is an affordable and convenient method of promoting your businesses and at the same time conveying your message to the target audience.
However, the success of a press release depends on how it is distributed. Establishing a strong relationship with the media along with a strong network is not easy, especially for new businesses that are on their way to making a name for themselves. In this case, working with any professional website can help the brand take care of it. So here are the benefits of using the best free press release distribution services.
Establishment of a Serious Brand:
PRs are the ultimate way to establish any brand as a serious contender in the realm of digital media and the internet. This strategy works best with new and fresh information that is not easily available on the web space. If you as a product or service owner have come up with such a revolutionary solution then you can use PRs to make the right noise in front of the media houses and journalists. As media is a powerful tool to help build your brand and control the public narrative, using an already established and strong network channel will help you get the guarantee of your story publishing in those outlets. In return, you can get a serious image for your brand.
Affordability:
If you have the right strategies lined up, PRs can perform better in promoting your product or service along with your brand. When you are operating a new business, the marketing budget needs to be checked in and in this case, you can use PRs to get the word out. The brightest advantage? Press releases do not cost as much as other advertising and promotional campaigns. On top of that, you do not need to pay the media to publish your stories and cover you in a good light. You just need to have a strong distribution network and newsworthy PR content and the rest will be automatically done. So publishing PRs is a much affordable option for you to promote your brand.
Put Your Brand in the Spotlight:
There are several other web contents that you can use in your promotional campaign like blogs, case studies, articles, etc. However, a PR is still superior when it comes to bringing the audience newsworthy information along with connecting them directly to the brand. This single-handedly creates more visibility for the brand and puts their names in the spotlight. When you are working with a distribution network, you are getting an assurance guarantee that your press release content will be published in the media, which means more visibility for your brand. PRs are the most convenient way to talk to your customers without being too pushy about the products and making a long-lasting impression.
Builds a Strong Relationship with the Media:
Crafting and distributing press releases often will help you build a strong relationship with the media. Often journalists and reporters have hundreds of emails containing PRs and pitches every day, so there is a good chance if the brand is unknown or less popular, the mail goes straight to the spam or deleted box. To prevent that from happening, a strong distribution network with a guarantee works the best and frequent publishing helps create a strong bond between the media channels and brands. At the same time, working with similar media channels brings more credibility and authenticity to the brand.
SEO Benefits:
Publishing press releases is the best way to generate online leads and increase web traffic. The more frequently PR content are being published in the media, the more frequently the brand will get a chance to stand out in the crowd and increase its ranking on the search engine results. Working with a distribution firm makes sure that the content is being published regularly, and this guarantee will help the brand increase its position in the search engine results, and generate more leads and web traffic for the brand website.
Multiple PR distribution services offer the first distribution for free of cost and depending on the results the clients can decide to move forward with the package.
