If you are a marketer you will definitely come across the question at some point whether it is on-brand.
This is very much true for the content in social media. Companies that have got pages in social media do have a theme that very much relates to the particular organization. The use of styling, sensory details, and colors everything contributes to the page’s overall theme. The thematic Instagram is loved by us as it is very pleasing aesthetically.
When the photos, texts, and colors all fit into it we all go through the content as it looks very easy and it is true for every other Story.
More often than not, we come across various posts that make us think about how the marketer is able to turn the simple idea of content into an engaging story on Instagram. We are looking for an answer as curiosity got the best of us and we are searching for the answer to a question.
Well, one must look towards marketers in social media to choose the right kind of pieces that can be included in the stories.
So, some questions are asked to the marketers of HubSpot and their tips were compiled like the followings:
Trendy and Buzzy Content:
When one will be choosing content for adding it to the Instagram Stories, a question is put forward by the audience of Hubspot that whether the content is worthy of a buzz. It is said by the growth writer of Instagram that buzz-worthy and trendy content are related to the piece of research, trend, and topic that people in the industry are sharing and talking about in the social media platform.
If a topic is shared and discussed widely it is going to be more engaging. For example, a story about free personality tests makes for a buzz-worthy content that can be shared and the company can be in the conversation with fresh content and topic.
Easy to Comprehend Media
When content is adapted, it is broken into comprehensible pieces. If a member of the audience is going through Instagram they are less likely to read a story that is filled with text. The audiences are always looking forward to quick entertainment so the story has to be started actively instead of passively. The reader’s attention has to be grabbed as the audiences are engaged with interactive elements and fast-fact that are interesting and eye-popping video and graphic.
To go into the depth of the topic a question is asked to the reader in the first tile as much text is not used in the Story although an interactive function is included. A survey data is given in the next tile engaging the audience with a brain break. Stats like survey data with short questions are used in the Instagram Stories and ultimately the following tiles are used to dish out the entire story.
Interactive Story
The content has to be made interactive and it has to be looked upon from an entirely different perspective. One can zest up a bland topic with a poll or a quiz. Instagram stories can be researched heavily by formatting it like a quiz.
For the answers, the readers can swipe up on the last page despite the fact it is less exciting but the content is interactive. The interest level of the audience is raised and makes the content even more fun by adding value to the post. A new format is there for the readers as a link is included in the last tile and the number of reads can be boosted.
Actionable Texts are Used
The teams of social media are very mindful of the number of pages and text in the story. The idea is to keep it simple so that the reader is not fatigued. The feeds are checked by the Instagram audience and that is a source of entertainment and quick brain break.
Stories filled with texts should not be bombarded on them. Bullet points are used instead of paragraph text and stickers and emojis are used to make it appealing visually. A swipe-up is included in the content with a minimalist approach and the story is broken down into numerous pages.
Experimenting
The content has to have experimented and that can work wonders with the audience. The content has to be well researched and strategy has to be crafted. For example, a longer story can be experimented with if there is a low drop-off rate.
One has to come up with new ideas that are out of the box to engage the audiences. The monitoring metrics have to be on-point and the overall traffic on Instagram has to be analyzed. A tracking URL can be used to see the page views and a CMS with an analytical dashboard will enable us to view the traffic to the story.
Story Length
The message has to be conveyed in a way so that it is engaging and for that one has to be careful with the story length. The length of the story has to be from- pages and can include up to five tiles.
The reader’s attention is quickly captured as the content is cut down to the biggest takeaways. A link is provided to the audience for details of the story as they can easily swipe up for a preview.
In The Audience’s Shoes
Content creation is done keeping the audience in mind. One has to be in the shoes of the audience while adapting an Instagram story. Visual elements are included to make the story more interesting and make it even more intriguing.
This will add value to the story and cater to all kinds of audiences providing a rounded view of the brand from various perspectives. A lot of time will be saved in creating such high-performing stories with a lot of research and data going into it.
