The demand for press releases is quite high in the market and the sole reason behind it is its importance as a reasonable marketing medium that offers maximum media coverage in the market. It helps to make a public disclosure in a time-tested manner through distribution that offers organic exposure and an improved online presence. Even though PR comes with an array of beneficial features, the concern for budget still remains for the rising businesses as well as independent individuals.
So, what is the press release price? Well, it actually depends on what kind of PR services you are willing to avail of. Usually, press release services are divided into two parts, writing, and distribution. For all kinds of PR services there are two choices you can opt for; hiring a professional agency or DIY approach.
Press Release Writing Cost
Writing a press release is not rocket science, yet it requires following the right steps and format to get better results at the end of the campaign. A simple search on Google can offer you plenty of options to get your PR document crafted.
- Hire a Professional Writer – Getting your PR crafted by a professional PR writer is what makes your work easy. As the writers are well experienced with the marketing terms and nitty-gritty of a PR document; they ensure to provide quality. Hiring an agency or a professional writer can cost you around $50 to $500 based on your requirements and other features like Keyword incorporation, SEO optimization, consultation, etc. You can also find freelancer writers at a cheaper cost of $5 to $10, but there is no assurance of better quality.
- Write it Yourself – A lot of individuals opt for this option at the beginning of their business or career as this DIY approach does not cost you any. All you need to know is how to craft a PR effectively and then write the content with a compelling angle. The document might not be as effective as professionals but can still serve the purpose of distribution.
Press Release Distribution Cost
PR distribution greatly depends on the network that includes newswire and media platforms to share the news with the world. While there are many ways to distribute the press release, it requires ample research in advance to find out the best and most suitable distribution plan that satisfies your PR needs. You would require to find the agencies and PR submission platforms that exclusively work in your niche industry or in a niche field.
- Purchase Distribution Packages – Professional press release distribution agencies are comprised of huge and effective distribution networks and are capable of offering guaranteed placements. Numerous reputed newswire and media platforms belong to this network and help to gain a huge amount of organic exposure. The cost for distribution can range between $100 to $1500 based on the factors like placements, SEO audit, permanent hosting, and many others. Quite evidently, prestigious agencies will charge you more since the exposure gained from the campaign is quite valuable. However, professional distribution services are usually divided into various packages and so, you can choose a suitable package based on your requirements and budget.
- Pitch them Personally – The key to PR distribution lies in gaining more media coverage and when it comes to media; there are no greater professionals than journalists and reporters who can help you do that. If you are able to pitch them personally, there are chances of getting featured if your PR is newsworthy and offers shareable and important information. There are also many free PR submission platforms that look for such content. This is completely free of cost but, every other user is following this strategy and so, the competition is vividly noticeable. Therefore, it is advised to pitch them properly and professionally which helps to explain the need for PR distribution.
Final Thoughts
Investment in press release writing and distribution services should never be overlooked. Since PR is one of the integral parts of a business’s growth and development; planning an effective PR strategy and fixing a budget is the first and foremost thing to do. After that, you proceed with whatever method you that abides by your business strategy without making it costly.
