Press releases are one of the oldest yet most widely used marketing tools in the world today. Press releases bring the attention of the top media outlets to your brand and convey your message to the target audience across the world. As they are closer to news than traditional advertisements, people find them more trustworthy, establishing a positive brand image for your products and services in the market.
Another reason why press releases are used by most businesses worldwide is that they are a lot cheaper yet more effective than conventional ads. You do not have to pay a fortune even if you get both PR writing and distribution done by professionals. And if you hire a free PR website, you won’t have to spend a single dime to spread your news into the world.
What is A Free PR Site?
Press releases can either be distributed by companies on their own or professional PR agencies that offer placement on hundreds of major news and media outlets instantly. There are two types of PR agencies in the market, free and paid. As the name suggests, free press release services do not ask for any kind of fees from their users for their services. Anyone can acquire their services from anywhere in the world free of cost.
Most free PR sites do not deliver what they promise when it comes to distribution. Most of them are filled with ads and spam. Their users fail to meet their marketing goals earning a bad reputation in the market. So, you should be extra careful when you are choosing a free press release site. Make sure to go for a reputed company that has been providing quality PR services for years. Some paid PR sites offer free press release services that offer effective PR solutions within limitations.
What Qualities should A Free PR Site have?
Good Reach
A PR agency is responsible for spreading your news across the globe and offering massive guaranteed reach to your PR. Most paid PR agencies offer intense reach for the press releases of their clients. But it is hard to find in a free PR site. You need to do thorough research to find out what kind of online reach your chosen PR site offers. A good PR company will offer a moderate amount of reach despite offering you free services. Contact the customer support of the PR service to find out about their PR reach service.
No Ads
Websites that have ads are extremely annoying to work with. You will get redirected multiple times and won’t be able to get your work done in the first place. Most free press release sites are full of ads and spam that make it difficult to use them. They also are not able to provide quality distribution service as they promise to offer.
There are a few PR agencies available that offer both paid and free PR services under a single roof. But mostly their free PR service is offered only once per customer. Though they are not as wide-ranged as paid services, they offer highly effective results compared to other free services.
Quality Placement
The quality of the media outlets matters more than their quantity to create a strong authority for your brand in the market. Press releases must be distributed and placed on major streaming media outlets in your specific industry to generate high online visibility and audience engagement. Free press release sites do not provide distribution to hundreds of media outlets. But the news outlets where they place the PRs of their clients are highly popular and widely visited by the target audience. So, find out which media outlets your PR agency distributes to. If they are good enough to meet your marketing goals, you should select the company right away.
SEO Boost
One of the main objectives of a modern press release is search engine optimization. Press releases are published online these days. So, it is necessary to establish a powerful presence in the online plane to achieve their goals. Your brand name and website also need to rank higher in the SERPs of your target audience when they are searching for something related or similar to your product. So, make sure your free PR company offers an SEO boost to your content.
Social Media Blast
Social media is the best place to reach your niche audience. Billions of people use social media platforms like Facebook, Twitter, and Instagram every single day. If your PR is shared with the massive number of users on these platforms, you will get an intense boost in your online visibility and engagement. Reliable free PR sites offer regular social media blasts as a part of their package and drive the massive traffic on these mediums to your PRs on various sites and boost the traffic to your business website.
