Press releases are one of the most utilized written tools in dynamic industries due to their high yield of exposure. PR distribution comes with a handful of advantages and it is one of the prime reasons why there is always a high demand for it. The web is filled with numerous press release websites that offer services for PR writing and distribution where you can easily purchase a press release package. However, you must also understand whether the package will be beneficial for your company or not.
Among several PR platforms and numerous packages offered by them, it could be a difficult task to opt for a single package that seems worthy. There are a few aspects that you should look for in PR package to understand its efficiency and effectiveness.
5 Things to Look for in a PR Package (for Writing)
-
Quality of Writing
When you are purchasing a press release package for writing, the quality of writing definitely has to be good. The results of PR distribution are fairly dependent on its writing quality and the content has to be technically right in the format. As press releases are being heavily used by every other industry, your PR needs to be unique and should stand out among other PRs. The PR content should be written with a simple yet journalistic tone that embraces its newsworthiness and makes the news easy to understand for everyone even for the readers who are reading the content in a hurry. Make sure to check the samples of the PRs to have a better idea.
-
Experience of the PR Writers
The experience of the writers is directly proportional to their expertise in the field. The more experienced and knowledgeable the PR writers will be, the better PR content you can get. With their expertise, professional writers can create more industry-focused content that easily garners the attention of the readers. The writers can easily convey your raw ideas into fully fledged PR content when you go through consultancy with them. The package you acquire must allow you to talk with the PR writers to get more personalized content.
-
Customizable Options
Personalization gets better when there are options for customizing and a paid PR package must provide that options. Professional agencies can offer custom packages for PR writing where you can order PRs with your desired length or word count. While ideally, it stays somewhere around 200 to 300 words, you can get PRs for longer lengths. You can even go for bulk orders with multiple PRs and the professionals will make sure to deliver them within time. You can ask them to incorporate the specific keywords that you want in your press release content. You should be getting these advantages when you are buying a package.
-
Free Edits and Optimization
The press release writing package should be comprised of the benefits of SEOI optimization and free edits so that you can get the exact PR you are looking for. While the content should be offered in an error-free way; you can still require some edits if needed. The paid packages for PR writing usually come with 3 to 5 free edits to make sure every client can find their required PR. The writers make sure to follow the SEO optimization techniques in order to improve the PR’s marketing value which reflects at the time of distribution.
-
Fairly Reasonable Pricing
Press release writing packages are fairly reasonable and it does not have to be very steep in price even if handled by the experts. You can easily find diversified packages for your PR writing needs that would not be heavy on your wallet. However, the price of the package can increase based on the demands you make. For example, the packages which are custom can cost more than the regular ones. The price also increases in case of bulk orders or when the writers have to work on something very specific that requires intricate research.
Now that you know the aspects you need to look for, you can easily avail of a press release writing package that suits your business needs and offers growth. But it is not just writing but you also need to focus on the distribution attributes.
5 Things to Look for in a PR Package (for Distribution)
-
Distribution Network
The distribution network for press release distribution needs to be huge and credible to offer organic exposure to the companies. The agency you hire must have an effective distribution network that is filled with at least 200 to 300 news and media platforms where your press release content can get guaranteed placements. The top distribution agencies in the market are equipped with a distribution network that works for all kinds of industries. While it can provide general exposure, it should also offer organic exposure from credible sources of the niche industry. Make sure to check the listing of sites before purchasing any distribution package for the press release.
-
Custom and Scheduled Distribution
A professional agency will offer you the chance to avail of custom packages based on your budget and unique distribution needs. The options of customization allow opting for only what you need and you get to pay accordingly. Instead of making distribution over every other platform, it will enable us to proceed with a more precise and accurate approach that can easily gather attention from the niche, relevant, and potential users. The custom offers are good personalized distribution and it should also provide the benefits of scheduled distribution. Scheduling the distribution allows you to focus on the market while it campaign starts automatically.
-
Additional Distribution Benefits
Professional agencies can also offer you additional distribution benefits with features like mobile distribution, SEO audit and mass ping, social media distribution, video embedding, image addition, etc to name some. These additional benefits can help to make a PR distribution campaign more effective and fruitful in a way that helps to achieve the business goals. These additional benefits can also increase the value of the package.
-
Analytical Report with Transparency
If you think the work ends after press release distribution then you are greatly wrong. After distribution, it is time to observe the changes to understand whether the campaign is working successfully or not. There are various metrics based on which you can measure the effectiveness of a press release campaign. Professional PR experts make sure to monitor every moment after distribution to offer more critical insights through a well-defined analytical report. The insights can offer more data on the potential readers, users, or customers who could help to instill more growth for the company.
-
Dynamic Packages with Different Costs
PR distribution needs can vary from one business to another and the same distribution package might not be a good fit for all kinds of companies. Professional PR agencies offer diversified packages based on the needs of the clients to make sure everyone is able to meet their business goals. The cost for distribution is always higher than writing and different PR firms can charge differently. The cost for the PR campaign is usually decided by the features and benefits offered in the package. Starting from a rising startup owner to a well-established business mogul; the distribution package should be effectively working for all kinds of companies.
Looking at the aforementioned aspects, you can now have a fair idea of what to expect from the press release packages whether it is for writing or distribution. The market is filled with numerous agencies for PR writing and distribution. You cannot work with everyone; you just need one reliable PR agency that can help fulfill all kinds of needs.
A Few Things to Check in a PR Agency
- The agency you hire should be a little old to have ample experience and in-depth knowledge of the field.
- It should offer both press release writing and distribution services so that you do not have to look for two different agencies for the task.
- It should offer consultancy and free quotes to let you convey your needs and raw ideas while providing you with an idea of the estimated expenses.
- The PR firm must have a positive impression in the market along with good rapport with the journalists from the niche.
- It should offer affordable packages that come with standard cost without being too cheap or too pricey.
Concluding Thoughts
Press releases are one of the integral needs of a company to gain more sales, growth, and popularity in the market. When it comes to hiring a professional agency, you should never compromise since you paying for every package. Consult with them and keep communicating to improve your bond with them. It is better to have a long-term partner for your PR needs who can help you get better results at a discounted price.
