Press releases can be the most effective tool that will fuel your growth and will also allow you to shape your company image. There are many benefits of press releases and some of them are:
- Business Credibility
- SEO Benefits
- Crisis Management
- Build Branding Attributes
- Garner Press Coverage
- Reach More Audience
- More Exposure
- Better Sales
- More Revenue
The list could go on and on, and yet if you think that you are fine with press release distribution, the only behind this would be you must have tried the best press release writing and distribution service for your company. The article will be divided into two portions; in the first portion, you will find out about press release writing services, and in the later portion you will find about PR distribution aspects.
Writing a Press Release:
If you are a professional writer then you might have been writing about various topics but, writing a press release can be tricky as it demands various topics and it also allows you to follow a certain pattern and way of disclosing the news to the targeted audience. Here’s a basic overview of press release writing:
- It follows an inverted triangle pattern in terms of building engagement, the first portion of the press release, which is the title of the PR, should be the most attention-grabbing portion. Making it short, informative, and catchy is essential.
- Next, never use the first person in a press release; you can sometimes use the second person to resonate with your target audience. But sticking to the third person is essential for a press release.
- Depending on the length of the press release, you must divide your PR into at least 3 paragraphs, or more. In the first paragraph of the press release you must share most of the newsworthy story, and the 5 Ws should be answered in the first paragraph itself.
- In the second paragraph, you can use a quote from a person of interest along with it you can continue to elaborate on your topic.
- In the final paragraph, you must share about your company, stating facts and mentioning names that are important for the newsworthy story you have chosen to promote through press releases.
- Next, add your boilerplate and mention all the contact information to conclude your PR.
- Check your spelling and grammar before you submit your press release.
Being concise and catchy are the two most effective ways to write a successful press release. If you have an upper hand in these two fortes then you might be a great press release writer. In case you are not versed in these two aspects then, it is better to delegate this option to someone professional in this field. And this brings us to the next portion of this article, which is, press release distribution. You can divide PR distribution into two approaches, the traditional approach and the modern-day approach:
PR Distribution:
Traditional Approach – in this distribution trajectory you will have to share your PR with journalists who are associated with your business forte. The steps are simple:
- Research for the Journalists of your business forte
- Send them your PR
- Try to grab their attention with catchy subject lines
- Don’t be too catchy otherwise, you can end up in their spamming section
- Wait for their reply
- If they do, then you will get published
The aforementioned steps are simple, but, there are too many ifs. Hence, you can always opt for an even simpler option. This option is also the modern-day press release distribution option.
Modern-Day Approach – For this option or PR distribution approach you don’t have to wait for the journalists’ attention. Many PR distributors will allow your press release to be seen and heard by your target. To get these services you need to follow the steps mentioned below:
- Do your research and find a legit PR distribution service provider
- Buy their package
- Share your story
- Get Published
The final decision would be yours and how you can elevate your company and fuel its growth is completely up to you but if you are willing to gain more attention and allow you to acquire more popularity then vouching for both options would be the best approach. Combine the traditional ways to PR promotions and the new press release distribution and no one can stock you from reaching your desired goal.
