Press releases are the ultimate solution to boost brand awareness effectively and quickly. They are the best cost-efficient marketing tools to get more attention and publicity creating great audience engagement.
In order to garner the maximum amount to exposure, your press release needs to be distributed to different media outlets, bloggers, and websites to reach a larger audience. This way you will not only be boosting your SEO but increase traffic to your site as well, resulting in higher sales and exposure.
The best way to distribute your PRs is to through a reliable and professional press release submission site. Their services can have a huge impact on your online presence and visibility. There are so many services that are available right now and it can be difficult to choose from. You need to go through the requirements that will be beneficial for your company and brand before you opt for a PR distribution service.
Let’s get started!
Quality Over Quantity
An ideal press release distribution service emphasizes more on quality rather than the numbers. Distributing your content to a countless number of media outlets would not be fruitful for the client as Google does not rank overly duplicated content. Rather than distributing to as many outlets as possible, PR services must sort out the ones frequented by the target audience of the client’s industry and product first and then focus on those only even if the number is lower. Marketing only to the niche audience is extremely effective generating greater sales.
Easy Operation
The entire process of signing up and submitting the press release to a distribution site should be easy and comprehensive. As everyone is not a tech-savvy, the operations should be simple to use. The site must be fully automated and offer round the clock customer support. There could be issues before or after the PR is submitted and the sites must provide excellent customer support ensuring smooth sailing for the users. The site should provide a detailed report of the results of the PR distribution giving you a clear idea of your progress.
Cost
While opting for a PR distribution service, the one thing that is on everyone’s mind is the cost. Now there are both free and paid services available and people are more inclined to go for the free ones to cut costs.
- The free press release services can help you if are tight on budget and want to cut down the costs. Though most of them are full of spams and ads, hardly have connections with major media outlets, and do not offer any customer help, being free there is loss even if your story does not get picked up by any media outlets.
- On the other hand, paid services may charge you for their services but they do provide guaranteed results. They have connections with major media outlets and they distribute your PRs to the outlets visited by your niche audience. Journalists are more likely to pick up stories from these sites as well. They also offer full details on the statistics of your progress and have 24x7 help available.
Don’t let your hard work go in vain by choosing free services. Avail the services of professional PR distribution sites to get personalized and effectual distribution.
Additional Services
Professional PR distribution sites also provide some extended services that can extremely beneficial for your press release.
- Find out how long they keep a link alive. Though most PR services keep the links alive for up to 30 days, some top-notch sites are equipped to keep the links alive for nearly 90 days on premium media sites.
- This is the era of video-marketing. A press release distribution site that is capable of making video conversion is undoubtedly effective and highly proficient.
- A good PR distribution site must offer multimedia inclusion like inline image and video embedment in the content. The process of doing so should be smooth and easy. This could charge you extra but sometimes you could get it for free, depending on the site.
- The site should offer a custom media page where all your content is cumulated and can be automatically published on your website.
