More than 31% of businesses around the world have a strong content marketing strategy and those who have a strategy are more likely to gain 27.1% success through their campaign. However, the bigger problem is that only 33% of them have documented strategies and the rest of them do not have a concrete idea of the content strategy that would be effective for their business. It goes without saying that press release is an integral part of these content strategies as they can offer highly successful results for all kinds of businesses regardless of the belonging niche industries.

As a result, every brand should have an effective press release writer in their workforce or hired to make sure every PR campaign is successful. While you might be able to craft the content on your own; it might not be as effective as a professionally created one. If you are skeptical about hiring a PR writer, here are the benefits that you are missing out on.

Benefits of Hiring a Professional PR Writer

• Reach Targeted Audiences Effectively

The professional press release writers would ask you to define your targeted audiences first as the content is basically written for them to reach them. Your target audience base can include potential customers, investors, marketers as well as competitors from the niche. A professional PR writer will craft content focusing on your audiences so that it can reach them easily and appear relevant to them. The content remains authentic, industry-oriented, and also attractive to the target audiences.

• Gain Improved Online Visibility

SEO or search engine optimization is one the most crucial elements of press release campaigns and professional writers are well aware of modern SEO practices. Starting from adding keywords, and hyperlinks to link embeds, multimedia, and others; the writers make sure to optimize the content in a way that it can perform well after its distribution. SEO-enriched keywords can help the content as well as the website rank higher on the search engine result pages (SERP) for Google and other search engines. More than 45% of the marketers said that press release works better than most other content marketing approaches.

• Avail of the Correct Format and Approach

Hiring a professional PR writer comes with a lot of reliability as they are well experienced in the task. Working in the field for years, they have acquired the expertise and knowledge to create more personalized PRs for all kinds of brands which can work phenomenally after their distribution. They will make sure to utilize the correct format of the press along with a relevant approach that can easily gain more attention. The Press Release created in this is high in quality and modern-day PRs are also being crafted with AI for further efficiency in this AI-dominated era.

• Strengthens Your Pitch

Let’s say you are not hiring and distribution platform and trying to get picked by the reputed journalists. In that case, your press release needs to stand out among all the PRs that the journalists receive on a daily basis. Hiring a professional PR writer can help to strengthen your pitch to journalists which improves the caches of getting picked. It can also gain more attention from investors and other marketers due to high-quality writing and precision.

• Fairly Reasonable Option

Hiring a professional press release writer is a fairly reasonable option and you can opt for a custom order too. It will cost you more if you hire a professional agency instead of one PR writer in freelance but the results are paramount in this case. Either way, you can find a lot of flexibility in budget options when you hire a PR writer.

Final Thoughts

Press release is a time-sensitive document that consists of newsworthiness and a journalistic tone. Hiring a professional writer secures the chances of gaining maximum attention from the media within an affordable range.