You might wonder what success a business can gain by exhibiting at the trade fairs as an owner of an emerging company. Statistical data proves that trade shows are great in enhancing the popularity and success of the businesses that participate in the event. You might be surprised to know that 76% of visitors of B2C and B2B events make new purchasing decisions as it creates a deeper in-person connection. It is also the optimal point for higher conversion and engagement.
Each attendee’s brand perception at a trade event can improve up to 21% after witnessing business in person. So, if you are still in doubt about whether you should participate or not; it is high time to keep an eye on the data to have a better understanding.
Critical Advantages of Exhibiting Your Business at Trade Fairs
1. Networking
Face-to-face networking works just fine as 71% of SMEs generated business with the help of this method. Business exhibitions and trade shows are excellent for growing your contact list and public relations with more gravity and impact. Whether potential clients, investors, or some other organization to partner with; everything can be found under a common roof which improves the quality and opportunity for networking.
2. Generating Leads
75% of the exhibitors at the trade shows can predict a positive future for their businesses as there are plenty of opportunities for better lead generation, impactful brand awareness, and a significant amount of ROI (Return On Investment). Trade shows can attract the attendees who are genuinely interested in the industry as well as the businesses, services and the products. As a result, you can build a potential database of interested people.
3. Brand Exposure
According to an Exhibitor Survey, more than 70% of businesses at the trade shows are able to generate brand awareness and potential leads. The shows work like a platform to showcase services and products to relevant and interested people. Thus, you can get in touch with a major portion of the highly targeted audiences. With such awareness, your business will receive more recognition in the niche industry.
4. Product & Service Launch
Smaller and emerging businesses can not afford to arrange a launch event like the bigger moguls such as Apple or Tesla. Therefore, they can simply use such trade shows to launch their new line of products or services in front of a sizeable audience in person. The shows offer an ideal setting for launch events where your business can create a huge buzz among niche people along with a media presence. You can also provide special offers for the first timers and use the occasion with some call-to-action such as singing up and registration.
5. Sales
More than 81% оf business exhibition attendees hаvе purchasing аuthоrіtу. In-person meetings and business shows are driving factors here that help to close more deals than any other approach. If seen on an average scale, 4.5 sales calls are required to close a sale, while it takes only 3.5 when the lead is generated from an exhibition.
6. Other Advantages
A trade show can with a handful of benefits and sometimes it can bring good fortune to the business.
- Market Research
- Competitive Analysis
- Media Coverage
- Education and Learning
- Partnership and Collaborations
- Immediate Feedback
- Recruitment
Final Thoughts
The traditional method of face-to-face approach can sometimes beat the modern digital marketing methods and trade shows are the greatest example of that. Be a regular attendee at the trade shows before you actually bring your business to exhibit. This will help you gain more insights, prospects, and opportunities.
