A press release is a form of earned media that is an integral part of a brand's reputation and image in the market. These are the text-based documents that are used to make an announcement to the media and in return earn positive media coverage. Press releases are quite well-known in the market for generating businesses immediate exposure for their services and products. Issuing a PR (Press Release) frequently to media houses and news outlets can be an effective yet affordable method to convey your music to the target audience and promote your business.
However, journalists and reporters receive hundreds of PR stories daily so what makes it different for yours? The real magic lies in how it is written and how well the distribution is. Depending on the strong distribution network, you can see rapid growth in a business's visibility if you continue to publish PRs frequently. Let's explore the advantages of best press release distribution services.
What is a Press Release?
Before moving forward with the advantages of using distribution services, let’s figure out what a press release is. It is a text-based announcement that is made directly to the media and news outlets. With the internet era, now press releases hold great significance when it comes to online visibility and the business website’s SEO ranking. Whenever there is an important event happening with the business, be it a launch of its new product, new service, new branch, any change in management, any award, or anything of great significance, press releases are published to announce it to the world. The only rule of publishing a press release is that it must be newsworthy.
How Should You Write a Press Release?
As mentioned before, the success of a press release campaign depends on how well it is distributed and how it is written. There is a certain method of writing that PRs must follow to get noticed by editors and journalists. PR content must be written in formal language, with a simple yet attractive headline. There should be no complex language or word used in the writing and the writer should also avoid industry jargon or exclusive terms at any cost. As the target audience of the press release is a journalist, there must be the 5W rule on the content which should be written in an inverted pyramid manner. While writing PR content, it is also important to remember that the content should be short and to the point.
Now that you know how you can write a successful press release, let’s talk about why you should hire a professional distribution service.
The Benefits of Hiring Professional Distribution Networks:
-
Affordable
For owners of new businesses or who are trying to get noticed on the market, it is important to keep an eye on the marketing costs. But what if there is something inexpensive, yet gives you the same results of a well-funded marketing campaign? Well, that is what press releases do. When it comes to advertising and marketing campaigns, PR distribution takes a minimum cost to be done. Even hiring professional distribution networks and writers will cost you much less than giving advertisements in newspapers, billboards, or television. So it is a cheaper yet effective alternative to costly marketing campaigns and you can finally invest that money into something that requires more attention.
-
Guaranteed Visibility
One of the major advantages of working with a professional distribution service is that you will get guaranteed placements on media outlets. When you do not have a strong distribution network yourself, you might think you will get the same benefits of publishing a press release, but this is not the reality. As mentioned earlier, journalists and editors receive hundreds of PR emails and stories every day, so if your brand is not well-recognized or famous, your email might end up unopened, or in the spam box. When you work with a reputed distribution network, you receive guaranteed placements on these new outlets and media channels.
-
Pre-established Audience
The top-rated media and news outlets have pre-established audiences that trust any and every news that is published there. When your story is also being published there, that means you are already getting a pre-established audience who will be showing trust in your brand as well. This way you can take advantage of the reputation of the media channels and create your reputation and trust among the audience. You also get a starting point where you can slowly build your own audience and brand image which is a huge advantage for any brand that is just starting or trying to get some exposure. When this starts to happen frequently, you will be successful in painting a trusted image of your brand in the minds of the audience.
-
SEO Benefits
SEO is also known as Search Engine Optimization which decides which brand comes up at which rank when someone searches anything related to them. A well-optimized content means when anyone searches for anything related to your service or product, your brand's name will come up sooner. Working with a professional will mean that your content is well-optimized and follows the SEO rules that are necessary to push your name on the Search Engine Result Page. The higher your website's rank will be, the more web traffic you will get and the more visibility your products or services will get. Higher SEO rank also directly translates to potential sales increase which is the target of doing any kind of promotion and a well-distributed press release can help you in that.
-
Time and Money-Saving
Writing and distributing press releases requires time and patience. It also requires ample knowledge of the industry and media houses. When you work with a professional you save time as all the planning and work will be done by them. At first glance, you might think this would cost you money but you can do it for free. But the results will not be the same in a long time and it will make you invest in other marketing campaigns, relatively more costly. So working with a professional distribution and writing network will not only save you time but is also a very cost-effective option for you.
It is time to make clever decisions and invest in well-reputed press release distribution networks for your business.
