A press release can make a huge difference in your online engagement by getting covered by the most influential media and news outlets. Almost every business in the US still uses press releases to spread the news about the newsworthy events within the company to the public. But most of them fail to acquire the desired amount of online exposure and attention due to poor PR writing and distribution.
From writing to publication it involves a good number of steps to issue a press release. It takes a lot of time and effort to implement these steps with perfection. It is better to appoint a professional press release distribution service in US to ensure that your story reaches the right group of audience at the right time. But if you still insist on doing everything on your own, you should go through the step-by-step process given below.
1. Write A Killer PR
To make sure your press release is a success, first thing that you need to ensure is - your content is up to the mark. No matter how much effort you put into PR distribution, if the quality of your content is poor it will get ignored by both journalists and target audiences. So, find out the most effective PR writing pattern and a relevant topic to craft your press release. Check for grammatical and spelling errors before you send them to the media outlets and bloggers.
2. Send The PR to The Bloggers and Influencers
Journalists are not the only ones to whom you should send your PR. Modern press releases are published online and the internet is ruled by bloggers and influencers. They have a massive fan following and can give your story it deserves online visibility in a very short time. When you share your PR with the bloggers and influencers, send a brief message with the content describing the subject matter of the PR in short so they know what it is about.
3. Include Multimedia in The Press Release
Press releases can get boring after a few paragraphs as they are only texts. Most people do not have much patience or attention span to invest their time on just texts. That is why media outlets are less interested in accepting press releases with only texts. You can make your content more attention-grabbing by inserting multimedia like images, infographics, and gifs in between paragraphs.
4. Target Outlets Covering Your Specific Industry
Your PR distribution will only be successful when your message reaches the right group of audience. That is why it is necessary to send your press release to the media outlets that specialize in featuring your industry, hence reaching your target audience effortlessly. Make a list of the media outlets that cover news from your particular field and find out about the journalists working there.
5. Send Your PR to Journalists
The first thing you need to do at this stage is to collect the contact information of the journalists working at your chosen media outlets. Send them a pitch along with the PR to introduce them to the subject matter of the content. Tell them how your story will be a perfect fit for their outlet being constructed on a topic that the readers will find relevant.
6. Do Follow-Ups
Journalists receive hundreds of press releases every day and they do not have time to go through all of them. They select which one to read based on their pitch and headlines. Due to immense pressure, they are unable to give respond immediately to the senders. So, be patient and waits for 3 to 4 days for a response. If you still do not receive a reply from them, you can email them for a follow-up.
7. Hire A Professional PR Agency
If the success of your press release is your only objective, you must appoint a professional PR agency to all the PR-related jobs like PR writing, SEO boosting, Distribution, and more. PR agencies have professional writers who are well aware of the current PR patterns and trends in the field. They come up with high-quality and journalistic press releases that gain attention from both the media outlets and readers. These agencies are also experts in mass distribution, guarantying publication in major media outlets across the world. Getting your PR written and distributed through a professional service does not cost you a fortune. It brings a massive return on investment by bringing you all the benefits of press release issuing.
