Temecula, California Aug 9, 2025 (Issuewire.com) - Core Factors, a leader in psychometric innovation, announced the launch of Type Dynamics, a groundbreaking assessment and accompanying participant report designed to bring depth and precision for professional users of psychological type. Grounded in Carl Jung’s model of psychological types and the framework developed by Isabel Briggs Myers, Type Dynamics shifts the focus from surface-level letter codes to the underlying cognitive processes that shape how people gather information, make decisions, and respond to the world. Developed for type practitioners, including coaches, consultants, trainers, facilitators, and HR leaders, Type Dynamics provides a more complete, accurate, and practical foundation for people learning about their psychological type code. By reframing the type conversation through the lens of eight cognitive processes, the tool empowers professionals to guide clients beyond static labels toward richer self-awareness and meaningful change.
Many personality assessments simplify psychological type to a static four-letter code—helpful for introducing the model but limited in capturing the complexity of human behavior. This surface-level approach can create gaps in application, particularly in leadership development, coaching, and team effectiveness initiatives. Professionals who rely on type need more than an initial insight; they need a tool that helps reveal how underlying processes drive decision-making, collaboration, and adaptability. Without that depth, development conversations risk being generic, limiting their impact on individual growth and organizational performance.
“Core Factors Type Dynamics was created to give practitioners what they’ve been asking for—a way to connect the familiar four-letter code to the deeper patterns that make it meaningful,” said Kris Kiler, Founder and President of Core Factors. “By focusing on the eight cognitive processes, we’re equipping professionals to work with psychological type in a way that’s both true to its origins and directly applicable to real-world development.”
Type Dynamics introduces a more intelligent and complete approach to psychological type by connecting the four-letter code to the eight cognitive processes as originally intended in Jung’s theory. Using the core 52 Type Discovery questions plus 80 process-specific questions, and enhanced by an optional Type Precision Module, the assessment delivers both a reliable type code for the participant and an in-depth analysis of process scores for the practitioner. Its innovative Differential Intensity Weighting system allows individuals to select the most natural response and rate its degree of similarity to their personality, increasing accuracy, while a neutral response option eliminates the measurement errors common in traditional forced-choice assessments. The 13-page expanded report provides an introduction to psychological type through the lens of the eight processes, along with reported scores, descriptive overviews of the identified type, and concise summaries of all 16 personality types.
For practitioners, Type Dynamics opens the door to deeper and more targeted development conversations. It supports the introduction of psychological type in its original design, providing a clearer and more accurate foundation for future development work. Leaders can better understand how their preferred processes influence decision-making, leadership style, and interpersonal effectiveness, allowing for more adaptive and inclusive leadership. Coaches and counselors gain greater insight into how individuals naturally perceive, decide, and respond to situations, enabling more targeted and meaningful development. At the team level, the assessment highlights how different cognitive processes influence collaboration, problem-solving, and conflict resolution, giving groups a shared language for understanding and improving their work together. At the organizational level, HR and OD leaders can integrate Type Dynamics into leadership programs, workshops, and culture initiatives to ensure development is rooted in depth, accuracy, and real-world applicability.
Core Factors offers a complete suite of psychological type assessments designed to meet different levels of depth and application. Type Discovery introduces the foundation of personality type through clear, accurate identification of preferences using the familiar four-letter type code. Type Elements builds on this foundation by adding detailed preference subscales, revealing nuances within each type that can guide more tailored development. Type Dynamics takes the next step by connecting the type code to Jung’s eight cognitive processes, offering a dynamic view of how individuals gather information, make decisions, and adapt in real-world contexts. For practitioners who want to go even further, YOU Reports deliver extended, client-ready type profiles that expand on these insights, providing accessible, in-depth resources for personal growth, leadership development, and team effectiveness. Together, these tools give professionals a scalable framework for introducing, deepening, and applying psychological type in any coaching, consulting, or organizational setting.
If you are designing leadership programs, facilitating type workshops, or coaching executives, explore how Type Dynamics can enhance your practice. Download a datasheet, request a demo, or apply for a Pro Account at www.corefactors.com to experience the benefits firsthand.
About Core Factors
Core Factors is a leader in psychometric assessments and development tools that help professionals see and support people more accurately. The company’s next-generation instruments reveal differences in personality, emotional intelligence, team behavior, and career motivation, making the invisible visible. Designed for coaches, consultants, HR leaders, and organizational development professionals, Core Factors tools integrate advanced measurement with participant-centered reporting to move beyond labels toward deeper understanding and lasting change. The portfolio includes Type Discovery, Type Elements, Type Dynamics, EQ Accelerator, Career Path, and Social Dynamics, each created to equip people with the Portable People Skills® needed to thrive in any role, team, or situation. For more information, visit the Core Factors website.
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