Crayon Data to benchmark personalized experiences empowered by Generative AI models

Crayon Data’s R&D turns to Generative AI to enhance personalized experiences for enterprises

Singapore, Singapore Aug 1, 2023 (Issuewire.com)  - Crayon Data, a leading Artificial Intelligence (AI) and big data company headquartered in Singapore with a presence in Asia, the Middle East, and Africa, is working on bespoke Generative AI solutions for large enterprises.  

Over 11 years, Crayon Data has emerged as the go-to player in AI. With data and AI at its core, Crayon transforms commerce in banks, fintechs, and other enterprises through  

  • The first AI-led lifestyle marketplace for banks  
  • Hyper localization to drive growth for fintechs  
  • Revenue acceleration platform for enterprises 
  • Real-time personalized itineraries for travel concierge  

The world is now embracing new-gen AI and the intelligent use of data. This is no surprise to Crayon. Since its inception, the company has always been ahead of the curve. 

A case in point is Crayon’s flagship platform, maya.ai, powered by patented algorithms and Machine Learning (ML). It generates simple, easy-to-understand, and relevant insights based on non-PII consumer data. These AI-led insights help enterprises transform customer engagement via hyper-personalization. maya.ai is the force behind: digital personal storefronts for leading card issuers in India (~15M customers, ~30B$ portfolio); and a personalized lifestyle marketplace for a leading Islamic bank in UAE (~1M customers, 15B portfolio).  

Crayon’s R&D investment and product roadmaps come together to deliver: 

  • AI-generated personalized content to scale marketing and digital commerce 
  • Personalized video commerce to supercharge engagement and sales 
  • AI-driven sandbox that accelerates production and testing of data models 
  • Machine learning models for ensembling to drive better performance of recommendations 
  • AI-assisted chatbot for customer and enterprise users 
  • Natural Language Search in discovery, commerce, bookings, and more 

Commenting on the innovation, Lakshmi Narasimhan, Chief Product Officer of Crayon Data, says, “The global AI market size is progressing with a CAGR of 39.1% from 2023 to 2032. When we started out, we knew AI was going to take the world by storm. As a leading player in the space, we operate at the highest standards of compliance, data protection, and privacy. By design, Crayon Data adheres to responsible, enterprise-grade AI practices as an organizational imperative. Today, Generative AI is not just a buzzword, but the way forward. This is the moment we’ve been building for, all along.” 

 

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Categories : Technology
Tags : Artificial Intelligence , AI , BFSI , Generative AI , GenAI , Personalization
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