“Gen Art: Unbreakable,” packed the house all week long at the Baia Beach Club during Art Basel Miami

Miami Beach, Florida Dec 9, 2021 (Issuewire.com)  - Gen Art, the 25-year emerging art, film, and fashion talent incubator, with wide industry and consumer following, debuted an immersive three (3) day Art and Fashion Experience during Miami Art Week and Art Basel Miami this past weekend, entitled “Gen Art: Unbreakable.” From December 2nd through December 4th, at the Baia Beach Club inside the Mondrian South Beach Hotel property, Gen Art welcomed a steady, full crowd of notable guests including former NBA all-star Baron Davis, celeb DJs Felix Da Housecat and Anna de Ferran, and hip-hop artist, T.I., who bought art and fashion in the nearly sold-out show.

The live program included a pop-up art gallery poolside in the five (5) Baia Beach Club cabanas, all curated by Georgeana Ireland, Gen Art’s resident Artistic Director and owner of Ethos Contemporary Art. The slate of artists included Luciana, Amber Goldhammer, David Krovblit, Mrsn, Artlord, Victor San Andres, and Licata. Known in the fashion world as Jessica Licata, she is also one part of the design duo of equalshuman, alongside co-designer Alison Vitolo, and the brand came to Miami fresh off the heels of their recent debut at New York Fashion Week, to unveil their strictly direct-to-consumer fashion collection, which sold out and had to be restocked on day one.

DCI Projects, Gen Art’s new digital partner agency, owned and operated by Nick DeRosiers, kicked off the festivities on Thursday night, December 2nd, at 7 pm with a live performance by Florida-based electronic-pop group, We Want More, Gen Art’s NFT launch with BingeBuilderX (a talent incubator and digital content investment marketplace powered by web3 communities), live art and fashion presentation featuring equalshuman, the unveiling of the Ethos Contemporary Art pop-up gallery, live graffiti art by Licata and Mrsn.

The following days, Friday to Saturday, December 3rd and 4th, Gen Art unveiled their daytime cabanas adjacent to the Mondrian pool at the Baia Beach Club, which was co-hosted with equalshuman and Ethos Contemporary Art, and presented by Wedge HR. The lively cabanas were packed with guests day and night, who shopped and sipped, courtesy of Canteen Spirits.

“Art Basel Miami was an incredibly opportunistic time for Gen Art and our headlining talent to close out 2021 strong while setting themselves up for success in 2022. Our emerging talent came to sell a ton of art and sustainable fashion, and they did just that. They have made it, they have persevered, and they are in business!” explained Gen Art CEO Keri Ingvarsson.

Theo Rokos, President of Wedge HR (a video-interview solutions-based tech company that empowers the creative and other industries with efficient web tools to hire faster and more effectively), and the event’s presenting partner, added, “Supporting other founders and creators in growing their companies is our business, so our partnership with Gen Art is a natural extension of what we do, and this week it enabled us to directly impact many young artists in such an impactful and positive way.”

For all images, media & press inquiries, contact Gen Art at (323) 818 7000 or nick@genart.com

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About Gen Art: Founded in 1993 as a visual art-driven event group, and entering into fashion and film by 1996, Gen Art is among the world’s leading arts and entertainment organizations in showcasing emerging talent. The company highlights culturally significant creators in fashion, film, music, and art through unique consumer experiences and branded collaborations. The company has produced over 5000 multimedia, film, fashion, music, art, tech, and culinary events globally, launching the careers of celebrated alumni including Zac Posen, Rebecca Minkoff, Philip Lim, Jason Reitman, Sofia Coppola, and Sheppard Fairey. Since 2014, the company has been headed up by fashion industry executive Keri Ingvarsson and a small team of private investors. For more info www.genart.com

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About Mondrian Hotels & Residences: Mondrian is more than a hotel: it’s a way of travel. Known for its groundbreaking design and progressive programming it is a “must” destination for locals or travelers. Mondrian is always at the heart of the most exciting cultural scenes in the world, serving up innovation and creativity for everyone. Mondrian provides a playful framework so that guests and locals alike can immerse themselves in the culture of each city it inhabits. Design is at the center of the Mondrian experience with hotels designed by some of the world’s most famous architects and designers, including Philippe Starck and Marcel Wanders. With six properties in Los Angeles, Miami, New York, London, Doha, and Seoul, the brand is on track to more than double its footprint by 2023, with upcoming openings in Bordeaux, Cannes, Australia’s Gold Coast, and more. Learn more at MondrianHotels.com. Mondrian Hotels & Residences is part of Ennismore, a creative hospitality company rooted in culture and community, with a global portfolio of entrepreneurial and founder-built brands with purpose at their heart. Ennismore is a joint- venture with Accor, formed in 2021. ennismore.com

About Ethos Contemporary Art: Ethos -"the characteristic spirit of a culture, era, or community as manifested in its beliefs and aspirations." Established in 2014 by Georgeana Ireland, Ethos Contemporary Art features contemporary paintings, sculptures, and art glass in our galleries located in Los Angeles and Newport Beach, California. Specializing in Pop Art, Street Art, Lyrical Art, Expressionism, and monumental scale art. Representing living masters and brilliant emerging artists. Visit us www.ethos contemporary art.com

About equalshuman: Founded in NYC in 2019 by Jess Licata and Alison Vitolo, equalshuman designs elevated, effortless, and versatile eco-friendly all-gender clothing. Their founding philosophy is simple: to launch a brand that can change the world, while emphasizing creativity over consumption, utilizing upcycled and recycled fabrics for their fashionable separates. For their debut NY Fashion Week collection, equalshuman’s co-designer Jodi Ingham created signature hoodies and joggers in french terry, organic cotton deconstructed tees colored in vegetable dyes, art to fashion paint-splattered layer skirts on recycled cheesecloth, subtle khaki separates, and more. Preview the collection:https://equalshuman.com

About WedgeHR: Built for the demands of modern recruiting, Wedge is the video screening solution that helps companies make authentic connections with candidates – anytime, anywhere, any device. With custom interview options, world-class support, and simple pricing combined with leading ATS integrations, Wedge serves as a stress-free filter to identify top talent. For more information, visit wedgehr.com

About DCI Projects: You don't have to be Walt Disney. DCI Projects' mission is to help brands grow by focusing on content that speaks authentically and genuinely about their brands. As a full-service creative and media agency, DCI guides brands from startups to Fortune 500 companies, developing innovative digital strategies that cut through the noise and guide your brand forward. Founded in 2006, as The Social Crew, and merged and rebranded in 2019, the Brooklyn-based agency is on a mission to disrupt the global media market with ventures integrating entertainment, media, music, fashion, film, technology, and philanthropy. For more information, please visit: www.dciprojects.com

About Bingebuilder, Inc: BingeBuilder Inc. is a marketplace where creative IP is used to access investment capital through NFTs. Passionate about empowering creative artists with social proof of consumer demand. Learn more at BingeBuilderx.com/welcome

About Filienna: Filienna is a fashion jewelry collection where the traditional craftsmanship of filigree meets the graceful art of henna design all set in Filienna's rose gold-toned blush silver. Guided by the mantra that it requires great strength to know our inner selves, to find and embrace the inner freedom that stems from our mixed origins, and to share our deepest beauty with the world.

About Canteen Spirits: Canteen Spirits is an Austin-based ready-to-drink cocktail brand specializing in refreshing, low-calorie, spirits-based canned cocktails. Canteen Spirits’ portfolio of premium RTD cocktails includes Canteen Vodka Soda, available in seven flavors including Black Cherry, Pineapple, Strawberry, Watermelon, Cucumber Mint, Ruby Red, and Lime; Cantina Tequila Soda, which is offered in three delicious flavors including Watermelon Margarita, Grapefruit Paloma, and Ranch Water, all made from premium blue weber agave in Tequila, Jalisco. The newest edition, Canteen Gin Spritz, is available in three light and refreshing flavors including Blossom Gin Spritz, Citrus Gin Spritz, and Ruby Gin Spritz, made with all-natural flavors, and zero sugar, each line boats an impressive list of better-for-you alternatives in their ingredients and approach, making it the better drink choice for any occasion. For more information, visit: www.drinkcanteen.com and www.cantinaspirits.com

 

Contact: Keri Ingvarsson
​​​​​​Email: keri@genart.com

Media Contact

Gen Art keri@genart.com 3238187000 Keri@genart.com http://GenArt.com