Delhi, India Apr 3, 2025 (Issuewire.com) - Casa Joya Pvt. Ltd., operating under the brand Haxor, has been selected as a national winner in the D2C (Direct-to-Consumer) track at the prestigious Startup Maharathi Challenge 2025.
Standing out among hundreds of startups across India, Haxor impressed the jury with its innovative adaptive clothing solutions for seniors and individuals with mobility challenges.
Empowering Seniors, Driving Change
Haxor was born out of a personal mission when founder KKanchan Gupta witnessed the daily struggle of her mother, who battled cancer and faced difficulty in changing clothes. The brand now aims to make clothing easier, more dignified, and comfortable for the elderly, bedridden patients, and individuals with limited mobility.
With India home to 150 million+ senior citizens and the global silver economy projected to reach $15 trillion by 2030, the demand for age-friendly clothing solutions is at an all-time high. Haxor is addressing this need by:
Designing easy-wear apparel that requires minimal effort for dressing
Creating amputee-friendly denim for individuals with prosthetics
Supplying hospitals, elderly care centers, and export markets with senior-friendly fashion
Currently, Haxor is expanding its reach in elder care homes, hospitals, and international markets, impacting thousands of lives and bridging the gap between fashion and functionality.
₹5 Lakh Grant and Exclusive Investor Access
As a winner, Haxor has been awarded a ₹5 lakh grant and has secured a coveted spot in the Speed Dating with Investors session on April 3, 2025. This opportunity will allow Haxor to engage with top investors and global partners as it scales its vision from India to the world.
Recognition from India to the Global Silver Economy
Speaking on the achievement, KKanchan Gupta, Founder and CEO of Haxor, said:
"Aging is a reality, and clothing should not be a struggle. Haxor is not just a brand; it’s a movement to restore dignity, comfort, and independence to senior citizens. Winning on this platform proves that the world is ready for age-friendly fashion, and we are here to lead this change—from India to the world."
A Call to Investors and Global Partners
With the silver economy expanding from India to the world, Haxor is now seeking strategic investments to:
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Expand into global senior care markets, including the US, Europe, and Japan
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Increase production of adaptive clothing for hospitals and elder care facilities
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Develop a dedicated product line for senior citizens, including smart wearables
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Launch ‘Haxor Senior Comfort Labs’ to design specialized clothing solutions
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Integrate AI-driven customization for elderly-friendly fashion
As India emerges as a hub for the global senior economy, Haxor is pioneering a new category in adaptive fashion, ensuring that aging with dignity is not just a dream but a reality.
Media Contact
HAXOR By CASAJOYA PRIVATE LIMITED info@casajoya.net 7011152518 http://haxor.in/
