Gurgaon, Haryana Aug 29, 2022 (Issuewire.com) - VDO.AI is a global video advertising technology innovator that leads the market in assisting advertisers to drive omnichannel customer journeys through proactive and reactive video engagement while providing publishers with new revenue streams and maximized monetization. With its innovative and high-impact solutions, VDO.AI leaves no stone unturned to help brands and digital publishers achieve great results.
Driven by the vision to work on cutting-edge technologies and a passion to create engagement-driven experiences, VDO.AI goes above and beyond expectations to get things done in the most creative and innovative ways. In a rapidly changing digital world, VDO.AI is constantly working to make it easy for publishers and advertisers to attain the desired results.
Undoubtedly, video ads are the future of digital advertising, primarily because they tend to trigger human emotions and capture user attention effectively. They are most effective in capturing the attention of users, paving the way for higher engagement and increased CTR. Well aware of videos ruling the digital space, VDO.AI aims to build the future of video advertising with a focus on outgrowing the present technology and making technological advancements to streamline branding operations.
With integrity and perseverance, VDO.AI has successfully built impactful and engaging video ad solutions for 100+ brands that win the war for consumer attention. It is because of the intelligent solutions that VDO.AI caters to with the intention of bringing global innovation to the Adtech industry that it has gained a global reach and has continued to achieve various milestones along the journey.
How does VDO.AI Assist Advertisers and Publishers?
Advertisers
Due to the rise in internet usage, digital advertising has the potential to direct consumers through the entire buying process, from arousing curiosity to making a purchase.
Advertisers are always on the lookout for ways to maximize their ROI and increase engagement with their ads. Although the rapidly growing ad tech industry is coming up with new ways to help advertisers rightly reach their customers, the competition is huge. A little carelessness can drastically affect a campaign, so it's extremely important to precisely target customers based on a variety of preferences. Here is when VDO.AI comes as a savior.
VDO.AI understands that consumers are naturally multifaceted and have a wide range of interests and passions and that they must be approached by advertisers considering various perspectives to target them in a simple and engaging manner. The expert team at VDO.AI combines audiences with intelligent data use, engaging creatives, and strong AI to help brands drive big impact.
VDO.AI’s action-driven video ad solutions like 3D Impact, 3D Wobble, and CTV advertising offer interactive experiences that deliver multiple messages and enhance brand recall, thereby increasing conversion ratio and generating high CTR. Enabling personalized and engaging creatives at scale, highly compatible features like CTV overlays allow brands to connect with their potential customers in a seamless manner.
As a result, advertisers get the following benefits -
Enhanced Personalization
VDO.AI understands the importance of personalization in digital advertising. With a flexible strategy and the ability to customize advertisements depending on the preferences of customers, advertisers are able to capture their attention by eliciting the desired emotion, thus improving the overall performance of the ad campaign. When consumers watch something that addresses their interests, they will likely interact and respond to the advertisement, benefiting brands in the long run.
Greater Brand Awareness
Since every individual responds differently to a promotional message, segmentation is essential for an advertisement to connect with the audience. It would help advertisers speak directly to a certain target group. Leveraging its IP-enabled datasets and advanced audience mapping strategies, VDO.AI allows advertisers to understand each customer better in terms of their needs and interests. This helps in developing a strategy that resonates with the target audiences and hence distinguishes the brand from its competitors, increasing reach and awareness.
Improved Customer Interaction
VDO.AI’s high-impact interactive solutions like 3D Wobble and shoppable ads significantly help in enhancing customer interaction by enabling advertisers to be more specific about their advertising initiatives. A precise targeting strategy aids in attracting new potential clients while keeping hold of current ones. Customers recognize the brand as distinct if brands can identify and meet their specific expectations, which promotes brand loyalty and creates long-lasting connections.
Publishers
Publishers are responsible for generating a majority of all the internet traffic. As internet usage continues to grow over time, they are constantly looking for new ways to efficiently monetize their publishing platforms. VDO.AI not only gives them opportunities to boost their revenue but also motivates them to keep creating quality content.
Publishers are able to achieve the following benefits by leveraging VDO.AI’s innovative solutions -
Unparalleled Revenue
With VDO.AI's content delivery network, publishers get access to unmatched revenues while the widely distributed group of servers cooperate to quickly deliver video content to publishers across all devices. By granting access to custom video streaming infrastructure, VDO.AI curates lucrative ad monetization options. The high-impact video formats not only deliver incremental revenue but generate more page views at the same time.
Improved User Experience
While equipping CTV publishers with effective ad monetization solutions, VDO.AI also offers native solutions to publishers. Native advertising, which is regarded to be much less intrusive, is growing in popularity as more customers turn to editorial-based recommendations and native online experiences. Since these ads blend in naturally with the form and feel of the page, native ad formats are highly interactive and enhance the user experience.
Increased Credibility
With the help of advanced technology, VDO.AI strategically places advertisements on the publishing platforms to make sure the ad is relevant to the content the user is viewing. The contextual high-quality ad placements not only resonate well with the visitors but also help protect the publisher's credibility. This makes it more likely for the advertisement to be seen by more people, thereby increasing impressions, CTR, and ultimately revenue.
VDO.AI stays at par with the changing trends in the digital space to ensure the best solutions for publishers so they do not lose out on any opportunity to generate increased revenue. With a range of ad formats, including recirculation ads that keep the visitors hooked on the site and full-screen interstitial ads that are more noticeable, VDO.AI improves ad engagement metrics while maintaining the best reading experience for users.
What Sets VDO.AI Apart?
Strong Network and Integration
With a publisher base of 3000+ around the world, VDO.AI skilfully manages to provide advertisers with unparalleled direct reach, helping them maximize their ROI across multiple platforms. On the other hand, it provides publishers the opportunity to unlock over 50 programmatic demand partners in a single integration, assisting them to augment their revenue across various devices.
Multidimensional Targeting
Brands can effectively reach the right consumers and get the most out of their advertising budgets by utilizing VDO.AI's multidimensional targeting and optimization strategies. using its extensive audience mapping strategies.VDO.AI goes beyond brand recognition to ensure target audiences are engaged and offers customizable experiences across all screens and all streams.
Comprehensive Insight
The platform offers insightful dashboards to help brands measure and analyze the important metrics of the campaign and get a detailed insight into how, when, and where users engage with their ads. Highly compatible with leading data partners like MOAT, VDO.AI gives full priority to brand safety and ensures that the ads are viewable, fraud-free, and displayed in the right environment at the right time.
Along with these features, VDO.AI also provides -
Linear-like Experiences: Any data / any tags
Scale: All supply access across Mobile/Desktop/OLV/LIVE/CTV/DOOH
Innovation: QR code wrappers/video experiences with custom units
Exclusive BIPOC Access: Partner of Urban Edge Network and HBCU League Pass with the ability to target top HBCUs, on-campus sponsorships, tailgate opportunities, NASCAR sponsorships, and Black Star Network show integrations.
Why VDO.AI Is The Right Choice For You?
Well, while others rely on impressions to measure the success of the ad campaign, VDO.AI focuses on Attention Over Impression.
People are busy and probably exposed to hundreds of advertisements every day. The advertisement should be able to persuade people to watch it with interest. Getting a few thousand impressions doesn't count if the people don't actually pay attention to the ad being served to them.
VDO.AI believes in quality over quantity. The focus should not be on reaching as many people as possible but to deliver the message in a way that resonates with every individual who sees it. The more the ad is relevant to the users, the more likely it becomes for the ad to get clicked. This benefits advertisers in getting the attention of potential customers, while the increased CTR helps publishers to increase their revenue.
VDO.AI's action-driven creatives and impactful ad formats manage to grab the attention of people and make them notice the advertisement being displayed. Considering attention as a critical metric when determining their performance, VDO.AI is revolutionizing the way we gauge the effectiveness of ad campaigns.
Media Contact
VDO.AI *****@gmail.com APAC Office, 271, Phase 4,Udyog Vihar, Gurugram https://vdo.ai/
