Boise, Idaho Jan 9, 2019 (Issuewire.com) - It’s no secret that Disney fans are among the most enthusiastic consumers in the retail space. However, a new trend is rising called “Subtle Disney”. Small shops are producing merchandise that is clearly Disney inspired without using any of Disney’s intellectual property. Consumers are going wild for it and Disney seems to be taking notice.
“In the consumer market, Disney is the leading company in licensed merchandise worldwide. Disney Consumer Products' global retail sales stood at 53 billion U.S. dollars. Making merchandise one of the primary revenue engines for the company.” – statistica.com
What is Subtle Disney?
Shops like Main Street Bella are leading much of the excitement with their unique “Disney Inspired” designs featuring novelty swimsuits, shirts, leggings, shoes, and even handbags.
“We’ve seen 138% growth in 2018. We attribute most of that, to a shift in the consumers desire for Disney inspired items, that don't have a direct Disney branding” says Kit McKee, Creative Director of Main Street Bella. “It has been incredible to see how much our original designs are becoming more popular. We want to have a lasting impact on the subtle Disney community and know this is only the beginning for Main Street Bella.”
Intellectual Property Concerns...
"It’s important to us to respect Disney's intellectual property and use our love of Disney as inspiration while paying homage to a brand that we have loved since we were kids," says Kit Mckee. We never want to infringe on the Disney brand, it's a constant concern when designing new items. We are always asking ourself..."Is this a violation?" Dozens of designs never get released, because we are really extremely sensitive in this area. It is a foundational check and balance we impose on ourselves."
While the future of whimsical fashion may be open to creative interpretation, it's clear that emerging shops are flexing their creative muscles to meet an ever-growing need for consumers.
ABOUT MAIN STREET BELLA
In addition to designing original products, Main Street Bella prides itself on sourcing the best garment suppliers in the world to provide customers with premium quality apparel featuring thousands of original designs. Customers are prioritized with a 100% satisfaction guarantee, while team members are paid well and treated like family.
Main Street Bella believes "it's more fun to be whimsical," so we create women's fashion and fitness products inspired by Disney. Every design is an original and made with premium materials and the greatest care. Founded in 2014 our customers have come to love Main Street Bella because we are just as passionate whimsical fashion as we are about giving back to the community through our virtual races and charity events.
Press Kit:
https://mainstreetbella.com/pages/press-kit
Media Contact
Main Street Bella *****@mainstreetbella.com (208) 718-1391 2670 South Gatewwod Lane http://mainstreetbella.com
