Kochi, Kerala Apr 21, 2021 (Issuewire.com) -
JSW Cement has launched a campaign, exclusively for the Kerala market, with a film titled
"Naattil Evideya?" (meaning "Where in Kerala are you from?"), a question Keralites are
extremely fond of asking other Keralites. While driving home the message that JSW
Concreel HD Cement ensures your house stays strong whatever the terrain and climatic
conditions are, the film also celebrates the natural diversity of Kerala with subtle nods to the
varied culture of different places within the state.
Regarding the campaign, Gurminder Singh, Head - Branding, JSW Cement, says, "This is
our first attempt to go regional in our approach towards advertising on TV. This TVC was
conceived in, made by, and made for the people of God's own country. This advert so perfectly
captures the core essence of our product and Stealth Mode has done a brilliant job in
capturing it."
Akash Anandh, Creative Director, Stealth Mode, said, "We wanted the film to be a reflection
of what a Keralite feels. It celebrates their deep connection to the land and nature, and it
does so in their own voice. We wanted to capture the flavour of Kerala in the music too.
Vinod's vision and Varun's music have really tugged at our heartstrings along with Kerala's."
Brand: JSW Cement
Chief Marketing Officer: CL Sethunathan
Head - Branding: Gurminder Singh
Branding - Kerala: Manu G Nath
Agency: Stealth Mode
Creative Directors: Akash Anandh, Deepak, Unni
Client Servicing Director: Rins Panicker
Production House: V EYE Films
Director: Vinod A K
Producer: Arun Vijay
Music Director: Varun Sunil
DOP: Jomon Thomas
Editor: Pinto Varkey
Media Contact
Stealth Mode Brand Communications Pvt Ltd hello@stealthmode.in 7558008885 http://www.stealthmode.in
