Baripada, Odisha Jul 22, 2020 (Issuewire.com) - Khimji Jewels (khimjijewels.com) from Baripada, Odisha has launched a new, personal jewellery collection for millennials and young women titled - Collection ME.
The brand - respected, trusted and loved for nearly 84 years by the elderly and the young alike, has been in the news of late for its innovative and digital-first strategies across all areas from Marketing to Product Design and Cloud Consumer Experience to Loyalty programmes.
Collection ME is a specially curated ensemble of jewellery made from pure gold and precious jewels, crafted with the tastes and sensibilities of the young woman of today in mind. Sameer Nanda, CEO, Merchandising, Khimji Jewels have this to say: We have always put the consumer first and above everything else. For almost 84 years the one thing that has guided us is to listen to the consumer. With this collection of gold and precious jewels, we have put together what we hope will be a deep portfolio of personal jewellery and accessories for the young woman of today.
Collection ME has launched across platforms and media starting with the entire suite of digital and www platforms in phases including Instagram, Facebook, YouTube, search and discovery enabled fulfilment as well as Print, OOH and activated consumer experience both in-showroom as well as in the cloud. Television commercials will also be launching soon to provide an overarching brand experience as well.
Khimji Jewels have worked with Digital Dogs Content and Media, a full-service venture that specialises in authentic and human storytelling, to bring the integrated campaign to light. Positioned on the platform of freedom of spirit, the deeply integrated campaign is one continuing conversation that is essentially a tribute to the Bedouin at heart. Jewellery for the Free Spirit, as the campaign promises, is all about the deeply informed and enlightened love for oneself that is a birthmark of the young person of today.
Anjali Rawat and Ambarish Ray, Founders of Digital Dogs Content and Media, shed more light on the work: When we were tasked with the mandate of engaging the young woman of today and that too for jewellery, we knew this was a minefield. One careless move and you are blown to bits. From the start, we were clear that the work has to be led by a strong and authentic design strategy that is deeply informed by the zeitgeist - the living times of the young person today. We built the work around a homage, a beautiful and lyrical tribute that acknowledges the tremendously empowering world of the young woman - her thoughts, world views and spiritual journeys.
The campaign and the collection intend to engage the audience through experience expeditions - both in the showroom as well as in the cloud. Khimji Jewels are working on unveiling a fully integrated cloud experience soon for its audiences as well.
Media Contact
Digital Dogs Content and Media Pvt Ltd *****@digitaldogscorp.com https://digitaldogscorp.com/
