Tel Aviv, Israel Jul 6, 2023 (Issuewire.com) - Kipp, the Fintech platform that connects card-issuing banks and merchants with the goal of approving more transactions, has announced a new partnership with Primer, the world’s first automation platform for payments and commerce.
The partnership will allow merchants to immediately access Kipp’s platform through Primer with only a few clicks, making it even easier to improve payment authorization rates. Merchants integrate with Primer once, after which they can add Kipp to their payment workflows in minutes.
Kipp’s platform enables issuing banks and merchants to jointly approve legitimate transactions that are unnecessarily declined. Kipp’s automated system shares rich data points and allows merchants and issuing banks to split the risk costs in real time based on predefined risk profiles and rules. When Primer merchants are faced with fraud-based declines, Kipp steps in to save the transaction by leveraging merchants’ willingness to share data and offer issuers a premium to approve borderline transactions.
Merchants can increase their revenue by raising their authorization rate, reducing chargebacks, improving customer satisfaction, and boosting efficiency by automating payment processing.
“Kipp is all about collaboration, leveraging data sharing to authorize more legitimate transactions. Through our partnership with Primer, merchants and issuers can benefit from higher approval rates and consumers can enjoy a positive, frictionless experience,“ said Chanan Lavi, Kipp CEO, and Co-Founder.
“We are excited to partner with Kipp to enable merchants to access powerful transaction approval capabilities,” said Kevin Lee, Head of Partnerships at Primer. "This collaboration empowers merchants to streamline and improve payment authorization rates, a win-win for everyone."
By offering a smooth user experience and addressing the complexities of global payments, both Kipp and Primer ensure a seamless integration for businesses and enhanced convenience for their clients.
About Kipp
Kipp solves a key challenge in the world of online payments and transactions – card issuers declining legitimate card transactions. By collaborating with Kipp, merchants can partner with card issuers to share data and additional compensation to drive more approvals, increased revenues, and an improved consumer checkout experience. Kipp is supported by industry experts and networks who understand the need to reduce payment declines and has to date raised US$12.5M from leading venture capitalists such as TLV Partners, Entrée Capital, IZBA Ventures, R-Squared Ventures, and Augmentum Fintech.
About Primer
Primer is the world's first no-code automation platform, offering merchants the underlying infrastructure for effortless commerce experiences. Within one click, merchants have access to hundreds of global integrations across payment processors and methods, shipping, and communications. Primer is a remote-first company, operating in over 30 countries with category-leading customers in Retail & Ecommerce, Travel & Mobility, Ticketing & Events, and Fintech & Crypto. It has raised over US$74M, backed by the likes of Silicon Valley heavyweights Iconiq, Accel, Balderton, and RTP Global.
Media Contact
Kipp liat@letskipp.com https://www.letskipp.com/
