Pleasanton, California Dec 22, 2020 (Issuewire.com) - Meet Desi Is Me. A new online Indian clothing line that provides elegant silhouettes for the modern Desi girl. The outcome of being a South Asian woman in America is two worlds colliding in Desi Is Me’s designs. The brand ultimately aims at creating elegant and modern lehengas that reflect a young Desi girl’s bicultural identity.
Desi Is Me had a sensational launch of its first collection of lehenga designs back in June by 20-year-old Millie Barman who is a college student in California. Millie was always eager to launch her own line when she encountered some struggles in finding suitable South Asian attire. She reflects that “Either I had to go to India and clothes were rarely available in time and were mainly catered towards brides being heavy and ornate pieces. Or when shopping in the US, choices were limited and expensive.”
Watching Bollywood growing up, Millie aspired to be one of the girls on the screen, floating in gorgeous lehengas. The heavily ornate outfits she had to wear were bought directly from India and never matched her vision of dancing like Bollywood actresses do! Desi Is Me strives to provide elegant silhouettes for the modern Indian girl in hopes to give young girls the ability to embrace their culture without compromising on comfort and style.
Despite her launch during the pandemic, Millie is proud to have met with an enormous amount of support from South Asian women, other entrepreneurs, and communities about the importance of her brand. Desi Is Me has sold out of almost every lehenga they have released and has been supported by multiple South Asian influencers and other brands such as Teen Magazine and KollabSF for her work. In fact, it’s remarkable the kind of support and feedback she has received for her purchases, commenting on its quality and elegance. Customer Arushi said she “adored the chunni - the fabric is so whispery soft & the gold trim adds such grace and elegance” (Google Reviews).
Desi Is Me aims for 3 pillars: elegance, affordability, and comfort. Shop their collection at desiisme.com!
For more information contact marketing@desiisme.com
Media Contact
Desi Is Me marketing@desiisme.com (925) 281-6118 http://desiisme.com
