New Delhi, Delhi Sep 23, 2022 (Issuewire.com) - Ori AI with Netcore's personalised marketing campaign on WhatsApp, 6thStreet.com achieved a 20x ROI compared to SMS over 30 days, doubled its click-through rate, and improved customer satisfaction.
6thStreet is an e-commerce platform based in Dubai that sells footwear in six Middle Eastern countries. It’s part of the Apparel Group, a retail conglomerate with more than 1,800 stores and almost 80 brands.
Commenting on this win, Ankit Bansal, Head of Digital Marketing at 6thStreet said, “Together with Netcore Cloud, using the ORI’s AI ability to use customer data to tailor recommendations and aid product discovery, we were able to deliver context-rich customer engagement journeys. Furthermore, ORI also empowered us with the ability to rapidly test and trial for the best conversation triggers. Now we have more flexibility to start different conversations with different customer segments aiding to our success.”
Maaz, co-founder of Oriserve said, “Ori’s conversational AI, awarded no. 1 globally by Google, is revenue focused at the same time its advanced AI gives the flexibility to have unique conversational starts, mimicking the language and dialect for different users, boosting overall success and brand reputation.”
In addition to the chatbot, Whatsapp for Business with ORI AI allows a product marketer to share rich media and GIFs. The bot and gamification help boost the quality of engagement a brand has with a consumer.
Customer-obsessed brands are quickly adopting the new conversational commerce aided by Ori AI to better understand the audience and offer an immersive experience.
You can download Ori AI's success story published by Meta here.
About ORI:
Started in 2017, Oriserve is an advanced enterprise-grade AI Company. With research facilities across 4 IIT’s in India, it is helping brands across verticals and geography adopt intelligent AI to improve profitability and customer satisfaction.
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