Bengaluru, Karnataka Apr 16, 2022 (Issuewire.com) - Portea, India’s largest out-of-hospital healthcare brand, Portea, has unveiled its brand mascot ‘Chiron’, an angel who assures keeping all the health woes at bay for the users. Alongside the launch of Chiron, the first mascot of its kind in the country, Portea has also revamped its logo. It will now have the mascot in it.
Chiron brilliantly juxtaposes the visual aesthetics of a doctor, an angel, and a superhero. It is apt for the times considering how healthcare providers in India have consistently gone beyond the conventional limits to save lives during the pandemic times. Chiron depicts a female doctor in a confident and ready-to-act posture with her white coat fluttering in the air like a superhero’s cape.
Speaking about this, Mr. Vaibhav Tewari, Co-Founder & CEO, of Portea Medical, said, “One of the biggest concerns for people in the last two years has been the lack of easy, convenient, and effective healthcare support. There is a need to allay the fears and reassure people that quality healthcare is available at their fingertips, at all times. That’s exactly what Chiron aims to convey. Portea has been at the forefront of innovating and introducing new services and facilities for users. Whether it is the need for disease management, COVID-19 related support, physiotherapy support, or any other such diagnostic and therapeutic needs, Portea is now enabling people in 40 cities across India to avail those at home.”
Chiron perfectly symbolizes the brand’s mission of being available wherever the patients need it to be. Portea is also strategically revamping its brand logo and other relevant creatives in sync with the introduction of Chiron. With the universally acknowledged red cross emblem on her orange dress and a stethoscope around the neck, Chiron appears capable of taking on any health challenge, a clear visual depiction of the message, ‘keep your health woes at bay.’
Portea has focused on leveraging technology to innovate and provide patient-centric solutions at all times, particularly during the pandemic including complex hospital-based procedures such as chemotherapy and dialysis at home. Through its technology-driven services, the company is able to effectively cater to the out-of-hospital healthcare needs of people. The turnaround ushered in by home healthcare companies such as Portea can now help the Indian healthcare industry in overcoming several challenges that it faces at present.
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