Melbourne, Victoria Nov 11, 2025 (Issuewire.com) - As artificial intelligence rapidly reshapes marketing, Australian healthcare marketing agency Pracxcel is calling for a “human-centered” approach to AI adoption that prioritises empathy, ethics, and regulatory compliance.
In a new industry commentary, Pracxcel warns that while automation can improve campaign efficiency, overreliance on generative tools risks diluting the authenticity that underpins patient engagement and brand trust.
“AI can accelerate content creation and audience targeting, but healthcare marketing isn’t just about algorithms — it’s about accountability,” said Sarah Jacob, Founder and Managing Director of Pracxcel. “Every AI-generated message must still reflect clinical accuracy, cultural sensitivity, and compassion.”
Pracxcel’s framework encourages healthcare marketers to apply AI within clear ethical and compliance boundaries, ensuring that automation complements rather than replaces human oversight. The agency recommends transparent data use, clinician validation for AI-assisted content, and mandatory compliance audits before deployment.
“The goal isn’t to resist technology,” added Sarah Jacob, “but to make sure AI enhances the humanity in healthcare storytelling instead of eroding it.”
Pracxcel believes that combining AI innovation with human integrity will define the next decade of healthcare communications. The agency continues to advise health and wellness brands across Australia on building compliant, credible, and patient-centric marketing strategies.
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