Delray Beach, Florida Oct 8, 2025 (Issuewire.com) - In an era where sales automation and artificial intelligence are reshaping B2B selling, MarketsandMarkets unveils SalesPlay, a groundbreaking AI Sales platform designed to help organizations identify revenue opportunities before traditional intent data even surfaces them. This innovative solution addresses the critical challenge sales teams face: spotting high-value deals while competitors are still in the dark.
SalesPlay represents a paradigm shift from conventional sales intelligence tools that merely inform to a comprehensive system that actively performs. The platform leverages advanced machine learning algorithms and real-time data analytics to uncover revenue shifts, ecosystem signals, and mission-critical priorities across target accounts. Unlike legacy sales enablement platforms, SalesPlay combines predictive analytics with automated execution capabilities, enabling sales representatives to act on opportunities with unprecedented speed and precision.
At the heart of SalesPlay's innovation are 7 specialized AI agents that work collaboratively throughout the entire sales cycle. The platform's intelligent automation capabilities include automatic account discovery, opportunity identification based on live market signals, and hyper-personalized content generation. Sales teams receive auto-delivered presentation decks, customized messaging, ROI calculators, and deal-specific strategies tailored to individual prospects and decision-makers.
The platform's four-step methodology simplifies complex sales processes: users upload target accounts or leverage AI-suggested high-potential prospects, the system automatically surfaces hot opportunities based on real-time spending patterns and ecosystem movements, SalesPlay generates customized sales kits for each opportunity, and AI-driven nudges guide representatives through deal cycles with meeting preparation insights and cross-sell recommendations.
"Sales organizations are drowning in data but starving for actionable intelligence," said Sonali Nanda Chief Product Officer at MarketsandMarkets. "SalesPlay bridges this gap by transforming raw market signals into executable sales strategies, empowering every representative to perform like top-tier performers."
The solution's integrated architecture eliminates the fragmentation plaguing modern sales stacks. By consolidating prospecting, lead generation, customer relationship management, and sales forecasting into one unified platform, SalesPlay dramatically reduces the time sales professionals spend on manual research and administrative tasks. Early adopters report significant improvements in sales productivity and conversion rates.
As businesses navigate increasingly competitive markets in 2025, AI-driven selling has evolved from optional to essential. SalesPlay's launch reflects the broader industry trend toward hyperautomation and intelligent sales enablement, positioning organizations to deliver personalized buyer experiences at scale while maintaining the human touch that closes deals.
For more information about SalesPlay and to schedule a personalized demonstration, visit https://www.marketsandmarkets.com/AI-sales/
Media Contact
SalesPlay - AI Sales Intelligence *****@marketsandmarkets.com +1-888-600-6441 https://www.marketsandmarkets.com/AI-sales/
