Scientific Manufacturers Reap Rewards in Record-Breaking Year for Sales-Ready Leads at SelectScience

Bath, Somerset Jun 15, 2018 (Issuewire.com)  - Scientific manufacturers and service providers working with SelectScience continue to reap the rewards of a record-breaking 20th anniversary year for the scientific publisher and marketing solutions specialist.

SelectScience provides scientists with independent, high-quality information about the latest techniques and technologies from across the scientific industry, all in the name of improving communication between the world’s scientists and manufacturers in order to advance vital research.

Already this year, scientists using SelectScience to source new lab equipment, consumables and services have made more direct product inquiries — with stated purchasing timeframes — through the website than throughout the whole of last year.
In the first quarter of 2018 alone, there were 55% more product inquiries compared with the same period in 2017, meaning more sales leads than ever are being generated.

Customer-driven growth
The trend closely mirrors the consistent growth in product reviews submitted to SelectScience by scientists around the world, with some months showing an increase of as much as 400% on the previous year.
Products with customer reviews generate an average of five times as many sales opportunities, as reviews provide vital validation to convert visitors to sales-ready leads.

Another factor has been the launch in June 2017 of the new Seals of Quality program, which recognizes scientific products that have consistently received the highest customer review ratings and are designed to enable scientists to see at a glance the instruments and services their peers love the most. Research has shown that products with a SelectScience Seal of Quality receive on average a 70% increase in product inquiries.

Andrew Jones, Marketing Development Manager at DeNovix Inc., shares his team’s experience of this success: "We know first-hand of the great benefits that reviews can potentially bring - in fact, we have had instances when a positive customer review on SelectScience has led directly to a sale. Of course, becoming one of the first recipients of a Platinum Seal of Quality has also made a big difference and helped spread the word that scientists just love using our DS-11 FX+ Spectrophotometer/Fluorometer. It’s quite simple really - good reviews sell products."

One-stop-shop for scientists looking to buy
Scientists across the globe are very clear about why they turn to SelectScience when it comes to finding the best lab products and services:

"I use SelectScience as I believe it to be the best source of unbiased expert opinion on equipment and services."

Gary Campbell, Senior Research Scientist, Sanofi Pasteur

"SelectScience provides me with a greater reach so I can be more aware. It’s the only website I use."
Stewart Rudnicki, Screening Facilities Manager, Harvard Medical School

"SelectScience is the quickest path to the latest developments, products and methods in science and technology."
Firat Guder, Imperial College London, UK

Connecting scientists with technologies
The team at SelectScience say other factors which have contributed to the record-breaking year include an increase in thought-leading webinars, more compelling video content and editorial articles which directly drive product engagement, more how-to-buy eBooks and enhanced SEO driving more traffic to the site.
With the recent focus on data privacy as a result of GDPR, they also believe the manner in which SelectScience collects and looks after personal data — i.e. scientists must actively register as a member — has helped inspire additional trust in the company, especially given the recent concerns over social media and ‘fake news’.Editor-in-Chief Kerry Parker said: “We are delighted to be able to share this story of success because our success translates directly into success for scientists and manufacturers. It means that in this our 20th anniversary year, we are able to say once more with confidence that we are connecting more of the world’s scientists than ever before with the best products, technologies and services they need to advance their research and help make the future healthier for all.”

Media Contact

Bede MacGowan bede.macgowan@selectscience.net 7790277601 Church Farm Business Park, Corston http://selectscience.com