New York City, New York Jun 10, 2018 (Issuewire.com) - Connecticut is ideal to implement NestApple’s growth strategy
NestApple CEO Nicole Fishman Benoliel explains: “Our team is not just testing the water. Connecticut was an obvious choice as we are listening to our clients and going where they need us”. Millennials are moving to the suburbs; young families can’t afford to live in New York City. Connecticut offers good public schools, a plethora of outdoor activities, robust finance job opportunities and an easy commute to Grand Central. For these reasons, Connecticut became one of the most competitive real estate markets in the US. Nicole adds: “In Stamford, 57% of the buyers have a prime credit and the average down payment is one of the highest in the country. In Connecticut, buyers shop for a mortgage before they shop for a house and our existing relationship with mortgage bankers will be an asset.”
Benefits for buyers
NestApple is a Connecticut licensed brokerage with an efficient platform which assists clients in the process of buying a home; from the initial steps of placing an offer all the way through closing the deal. NestApple’s model permits buyers to search properties themselves, since most information is available online, afterwards all that is needed is guiding hand and an experienced agent to assist them in pricing and negotiating. The role of brokers has changed and so should the commission they receive. “Our goal is to bring sellers and buyers together in a more efficient way and pass the savings onto our clients," says Nicole Fishman Benoliel. In an increasingly transparent market, there is less value in what traditional realtors offer. Nicole adds, “all the information is available online, two clicks are all it takes to know what your neighbour paid for his house.”
Connecticut is a unique market for the NestApple model
Realtors in Connecticut still operate in an antiquated manner which dates back to the 1980s. While websites like Zillow make it easier than ever to search for homes and find comps, nothing has changed in the way people buy and sell real estate: the average Connecticut real estate agent commission ranges from 5 to 6% which is considerably higher than in Europe. This percentage is then split evenly between the seller’s agent and the buyer’s agent. The typical advice prospective Connecticut buyers receive is to work with someone they trust or ask friends for a referral. The primary flaw of this advice is that it does not present buyers the possibility of a commission rebate. It is almost criminal that there are no mentions of commission rebates on news outlets. Nicole comments “Even though the services of buyers’ agents is pitched as being free, you are paying for it in the form of higher sale prices. Just because sellers have to pay the broker fee does not mean they don’t markup sale prices to account for this cost.”
For savvy investors, Connecticut means opportunities as short sales and foreclosures remain common: in 2018 16% of all homes sales in Connecticut are short sales or REO.
Social responsibility
NestApple is joining The South Bronx Educational Foundation to foster the development of young kids in the Bronx. Every time NestApple closes a deal, the company makes a donation to finance a mentoring program. Its founders believe in the corporate responsibility of entrepreneurs and that businesses should play a role in a local community.
Contacts:
info@nestapple.com
1-855-NESTAPPLE
Media Contact
NestApple info@nestapple.com 9174552200 444 west 19th street - suite 304New York NY 10011 http://www.nestapple.com
