A press release can bring exponential changes to a company’s growth, popularity, and sales with the right distribution strategy. This written document is widely used in dynamic industries by both organizations as well as individuals. Due to its high demand, you can easily find a handful of agencies offering effective and affordable business press release service. While some of the PR distribution agencies might satisfy your needs, other agencies with bigger networks can assure you about that. If you still feel confused to choose one option, here are some tips to help you.
10 Tips for Hiring a PR Agency
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Experience in the Field
The PR distribution agency you want to hire should be experienced enough to understand the changing trends of the market. It is better to go for agencies that are a decade old than the newly emerging ones as veteran companies can have better ideas of market insights along with industry-focused knowledge. They are expertise is what you are paying for and so, the company must be experienced in the field of distribution. They must help in brand engagement and improve conversion rates.
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Support System
Is the company offering you complete support? PR agencies must be client-friendly and listen to their needs to offer them fruitful results. Distribution services providers can improve your skills and knowledge for PR writing and marketing of the content. With their guidance and support, your PR distribution can become more successful.
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The Pricing System
Budget will always remain as one of the prime concerns no matter which service you avail of. The same goes for press release distribution which usually stays in a reasonable range. But there can be premium packages as well. The idea here is to hire an agency that offers diverse packages with different costs and features so that you can always find something to fulfill the PR needs even if your budget is kind of tight. You should also check whether the company is offering seasonal discount offers or not.
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Additional PR Features
Press release distribution packages can get more interesting with customizable options which make it more fruitful. Companies can offer you interactive PR content along with optimization benefits. Starting from multimedia embed to image addition, link, anchor text, SEO mass ping and audit, etc there could be many other additional features. These features can make the campaign successful and you should proceed with buying such packages.
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Writing and Other Services
A press release distribution agency that also offers PR writing services can be a reliable agency to hire for getting all your PR needs from a commonplace. Companies that are good with both PR writing and distribution services are more reliable since they have in-house writers, SEO specialists as well as marketers who can work together to make your PR campaign even more successful.
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Testimonials and Feedback
What do you do when you buy an online product or service? You check the review first. The same goes for the press release services where you can check customer feedback to understand whether the agency offers satisfying distribution services or not. If the testimonials are positive, it is more likely to be a reliable agency to hire. If you still have doubts, you can also check their case studies and portfolio which offer a better idea of their work.
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Analytics
The numbers generated by the press release campaign should be monitored effectively to understand if there is any room for improvement. You should where you can hit the mark and where you are not. Tracking the numbers can help you identify the potential areas from where you can get more audiences and readers. While you can check it on your own, the company must provide 100% transparency in results with detailed analytical reports. These reports can help you understand whether the campaign was successful and how it can improved even further.
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Ease in Use
The press release agency should be comprised of a user-friendly website or an interactive platform that is easy to use for all kinds of users. There should be no complicated process of PR submission that confuses business owners and individuals who are willing to buy a distribution package. Online chatbots, customer service, and help desk should be active round the clock to help and guide the customers who are still having difficulties with the process. There should be easy and flexible payment methods that make it secure.
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Distribution Channel and Network
The distribution network plays a huge role in the campaign and you should always check how big or relevant it is. A big PR agency with a standard network can have more than 300 news and media platforms. Among them, the company needs to ensure to provide guaranteed placements in at least half of the platforms in the network. If the agency is not offering any guaranteed placements, then the distribution can go wrong and you would be able to claim any money.
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Objective
Press release objectives are highly important and based on them, each campaign is designed to satisfy the unique PR goals of the client or business goals of the company. Is the company interested in your PR goals? Are they assuring to meet your unique needs? There can be various goals starting from boosting sales to popularity, improving SEO and visibility to offering organic exposure to potential customers. The company should listen to your objectives and guide you in your distribution campaign.
Concluding Thoughts
Press release distribution agencies are easy to find but hard to choose. Reading the aforementioned aspects will help you opt for a better PR agency that listens to your needs and that is also within budget.
