Are you willing to build an ever-growing media list to attain the success of your product launches and news distributions? Press releases have always been helpful when it comes to marketing and publicity aspects, and here are 4 steps that will help you to reach your target audience. From writing our itch to conveying it to your target audience here you can have an overall vision of your PR distribution.
Writing Portion
If you are willing to send your PR to the best audience that will help you in the long run you need to make sure that you choose a legit press release submission website and send them your press release so that you can get your target audience. But before that, you need to know more about the writing portion.
1. Write Your PR
Choose a newsworthy story or point of view that you will convey through your upcoming press release distribution. The story should be compelling and the writing style should also be engaging enough. If you are willing to as many people as possible then you must think from your readers’ perspective and make it engaging as per their liking. Here are some topics that will shine and gain a great amount of coverage.
- Product Announcements
- Product Launches
- Product Up-gradations
- Awards Won By the Company
- Awards Ceremonies
- Leading Positions Change
- New Service Launch
These topics will always gain the curiosity of your customers and readers. And you need to know that if you are getting maximum engagement then growth is a side effect that will continue along with your popularity and increased audience base. But make your PR short and precise to avoid divided attention and loss of interest amongst your readers.
2. Know Your Pitch
This portion comes in the writing part as you need to convey the need for your press release distribution. This part is called making the pitch. This step comes when you are submitting your press release to a media house or to a journalist. Here are some essentials things that you should make a part of your PR pitch.
- Always convey who you are in the most formal yet respectful way.
- Explain your business and the fields that are associated with your business.
- Also, mention what are the things you would like them to write about you.
While you are making a pitch through an Email template don’t assume that people already know about you and your business. This is your job to make your audience learn about you and your company. Always clarify that you like them to write about your business and it would impact you and your business to grow further.
Distribution Portion
Next on the list is the distribution portion of your press releases. You need to compile a contact list from which you can concoct a list of interested people and professionals who would likely be your customer. Here are some ideas that might help you make this list. Here you can find an easy spreadsheet idea that will help you to create this list.
- Name of the Media Outlet
- Press Contact
- Contact Information
- Information about their Audience
- Submission Strategies
Make a spreadsheet with these columns then you can easily find out who to contact when it comes to PR distribution. Opting for an agency also can help you to skip these extra steps of distributions and have in-hand results within a very short time also. But if you are willing to walk the extra mile then you should consider opting for the following options:
- Traditional News Outlets
- Trade Publications
- Journalists
- Non-traditional News Outlets
- Emails
With these options, you can easily make your PR popular within a few days of rigorous work. Going for a professional is always a better choice when it comes to distribution as they can provide you with better reach and more effective outcomes within days.
Once you have these lists and things sorted then you should make sure that you distribute your press release to those media outlets to gain better results. Send your press release to traditional media outlets a week early so that they can distribute them on time for your actual launch. For trade publications try to send your press release at least six months back. For journalists, you should send your PR about 3 weeks back. With these tips and trick you can reach the maximum number of people on time.
