So, you have started a new business or embarked on a journey with a new start-up? Congratulations! Now, it is time to push your business forward by letting the whole world know about it. You might think that’s huge but all you have to do is use a press release for the purpose. While you can always hire professional agencies or freelance writers for the purpose, nobody knows your business better than you.
If you are responsible for writing the business press release for the new big launch, here are 4 simple steps that you can follow.
1. An Inspirational Brand-driven Story
Writing a press release is not only about products and services but also letting people know how it can help them. When you are writing a PR for the new company launch, it is better not to offer all the details of the products which might not attract maximum readers. The key lies in focusing on the problem or a need that your company can provide a solution to.
Think of catchy topics in context to the company which can instantly gain more traction. Is it the CEO’s exceptional personality or an excellent employee management system that makes your company stand out? Do you believe your brand can make a difference in the monopolized market? These are questions that can help you find out what creative angle can you put to the press release that shares more brand awareness.
2. Never Forget the Basics
The PR for your business launch should not be very long or technical. Instead, make it simple with a clear approach which makes the content more penetrable into people’s minds. No matter what the purpose is, you should never skip on the basics of a press release such as its format and the elements. Let’s check them again!
- Headline – An attention-grabbing headline is a must for all kinds of press releases.
- Lead – It is the leading paragraph that offers an overview of the story while answering the questions of 5Ws, when, where, what, who and why?
- Date and Time – PR is time-sensitive and this confirms that you are offering up-to-date information.
- Body – Complete explanation of the story along with the information offered earlier. This portion includes the main context of the whole document.
- Company Details (Boilerplate) – This short description of the company allows journalists, reporters, and other readers quickly recognize your company and what it is all about.
- Media Contact Information – Contact information is a mandatory element that helps to generate more leads while gaining more online traffic and engagement.
3. Find More Leads and Media Contacts
Do you want everyone to know about your company or just the people who will be interested in your company and interacting with it? Based on your needs, you should look for the media contacts of journalists, reporters, marketers, investors, and others who would actually want to create a bond with your company through purchases and other activities. This kind of PR approach is more accurate and precise rather than the “spray and pray” method. As it helps to map out the target audience before; such PR campaigns are also very effective and highly recommended for company launch PRs.
4. Create a Long-term Communication strategy
Nobody wants to know about a business that is going to dissolve soon. Therefore, you need to create a long-term communication strategy that proves the dedication of the company. What is your company looking forward to doing in the future? Any upcoming projects? Did you sign any contracts with other businesses in the industry? There are many topics that you can cover. The key lies in making the company appear more dedicated and determined to embark on a successful journey ahead along with fruitful communication strategies.
Final Thoughts
Writing a business press release for the launch of your company is not very different from writing other press releases but it definitely has a different angle and purpose. Understand your business well and write a PR that helps to embrace your company through the launch PR. In case you are unable to handle everything alone, do not hesitate to take help from the experts.
