We are already into the digital world – a place where almost everyone is a regular user of digital platforms. And, in such a time, social media platforms are playing key roles in social, political, religious, and economical aspects of the entire world. It can be said that social media is currently ruling the modernized world and its impact on various aspects of the world is only set to increase with time.
Social media users love such platforms due to the introduction of some new trends that they find interesting to be part of. There are innumerable trends going on across various social media platforms that are entertaining and people are actively taking part in those. These trends cast a great impact on various businesses and industries as well.
The power of social media is known to all – it possesses the strength of bringing mass changes in the order of the society for the greater good or bad. And, it will keep doing so in the future as well.
So, here are a few points that will provide you with an idea of how social media will play a key role in changing the upfront of the society in the near future:
1. More Ads on Instagram Stories
Now, this is something that is already happening and the Instagram users are well-aware of. But, in the future, it may become the core feature and one of the most significant methods for businesses wanting to promote their products or services on this platform. The users will frequently find ads popping up their Instagram newsfeeds, even those ads that are not relevant to their search history.
At this moment, this method is moderately followed by advertising agencies and marketing teams, but its use is set to increase significantly in the coming days. Instagram possesses all the potential of becoming one of the topmost platforms for business promotion and marketing.
2. Twitter Gets the Most Cost-Effective
The value of Twitter is undoubtedly higher compared to other social media platforms. Mass twitter #hashtags have always been considered important irrespective of the context. This #hashtag trend has been brilliantly used by companies in creating a buzz around their products/services and reaching the target audiences.
Twitter official pages share vital information with their followers and also interact with them to maintain public relations. Marketing through Twitter has always been cost-effective to organizations, provided the official pages have significant follower count. And, in the future, twitter marketing is expected to be the most cost-effective among all social media platforms.
3. Podcasts Gain More Attention
Podcast has always been there where people record their audio so that the audiences can hear the content of their interest. In the past few years, this trend has picked up the pace and is being recognized by many across the globe.
The market of podcasts in countries like the US and the UK has evolved considerably; however, in Asian countries like India, the competition is way less. But, the recognition is there, and thus, there are chances for people who want to establish themselves through podcasts. Podcasts will certainly come up with new opportunities that the companies and businesses will be able to use for their benefits.
4. Video Content Is More Significant
At this moment, video is one of the most attractive and engaging forms of social media content that keeps the audiences hooked. And, it is believed that video content will be dominating the social media platforms in the near future. Be it the short-form video s like those available on Instagram Reels or social media stories or YouTube video content, these are going to be the future of social media marketing.
A study suggests that the amount of online video content will increase to 82% of the total available content by 2022. This fact makes it pretty clear how significant video content is going to be for organizations in the coming years.
These four core points will certainly change the outlook of social media platforms and their impact on global businesses in the future.
Modern-day business persons and the marketing team are well-aware of the importance of social media. And, the changing trends of social media platforms are surely going to cast a huge impact on such businesses. Thus, marketing teams must always be ready with their future plans on promotion through popular social media platforms.
