With the holiday season just a week away, businesses need to gear up their marketing strategies to gain maximum visibility. The holiday season offers a lot of opportunities for companies to increase their sales in a short time. There are many ways that you can increase the visibility of your business website.
1. Advertisement
The most common and widespread way to increase your online visibility is through advertisement. Though advertising your product or service may cost you money, you have to spend in order to gain a lot more than that. The holiday season is the ideal time for advertisements as almost everyone is on a shopping spree. The buyers are looking for the deals offered by different businesses throughout the entire December.
The ways you can get the attention of the consumer-base through paid advertisements are:
- Remarketing- Remarketing works best for the holiday season when people can distract by thousands of other advertisements by your competitors. In this way, the advertising basically tracks your website visitors on the web and reminds them about the products they browsed through or put in the cart by showing them ads. It is the best way to get the customers to return to your website and continue with their purchase. The chances get higher if there is a price drop or offer in the ads.
- Ads on Social Media- Social media platforms have become highly valuable for paid advertisements. Paid ads on social media utilize the vast amount of traffic that these mediums offer in their favor. Even if you do not have a lot of followers, you will still get the attention of both existing and potential customers through the ads. Social media ads target the audience based on interests, demographics, geographics, and browsing history with great accuracy.
- PPC- PPC or pay-per-click offers your website organic views by ranking higher in the search engine results. You only pay for the ads whenever they get clicked by a real audience. Basically, the higher you bid, the better the chances of ranking above your competitors.
- Ads on the Website- The best way to encourage buyers to purchase more is to keep them hooked on the site with more ads. These onsite ads with offers and better deals push the customers to explore further and buy more. You can employ pop-ups, banner ads, and especially video ads to inform the buyers of your holiday deals.
2. Utilize Google
Using Google to increase your online visibility offers a diverse number of advantages. The algorithm used by Google for search result ranking is very complex. Google has a lot of resources and guidelines on what content should be like to rank high in the search results.
Google Search Console comes in handy in boosting your website’s online exposure. Submitting your website and sitemap to Google helps Google get acquainted with your website. It enhances the chances of your website appearing in the search results more efficiently.
In order to perform better in the search results, you must find and resolve any crawl errors on your web page. Check the backlinks of your website. Inform Google if there is an error when you craft new content in your site, present exclusive URLs for crawling.
3. Social Media Marketing
Apart from paid social media advertising, these platforms are used in various ways that are either free or cost you a small amount of money. There are different methods that you can try to get the customers to visit your website in order to purchase.
- Hold Holiday Contests- Holidays come with a diverse set of offers and deals. Because different businesses compete with each other to get the attention of the target audience. It’s better to get creative with your deals. You can hold a contest on your social media page. You can encourage the customers to repost with a hashtag, tag friends, share their pictures, and gain a vast amount of visibility through them. This way most of the effort is put by the customers while you reap the reward of high visibility.
- Promote Sales- Most people follow the business pages on social media to stay informed about the offers and deals. You must take advantage of the vast traffic on these mediums. Bring people to your website by letting them know about the sales or discount on your site. Provide direct links to the products, offer discount codes in your social media posts to increase your sales.
4. Press Release
Paid advertisements, social media ads, and promotions work great. But for more effective and immediate audience engagement, nothing works better than a press release. Press releases are more reliable to consumers than any kinds of paid advertisement. Press releases are excellent SEO tools that amplify the search ranks of your website. It creates a backlink to your website when placed in a media outlet frequented by your target audience. The anchor text links in the content that takes the readers to your website directly. Hire professional PR services for effective press release distribution.
A press release can spread newsworthy stories to the consumers and the investors in an instant. It also creates useful backlinks helping you top the search results long after the press release was published.
5. Add Effective Keywords
This holiday season, your main concern should be increasing sales. In order to boost your sales, you need to add such keywords that are used by your potential customers who are ready to make a purchase. The keywords usually used by buyers when they are ready to make a purchase are shop, deal, buy, discount, coupon special, free shipping, etc. Include these keywords in your press release, ads, social media promotion. This way, your website will appear higher in the search results of your customers.
