When a business craves publicity, the first and foremost thing that appears in mind is the press release. Though it is an old-school marketing process, the effectiveness of PR can never be denied. Entrepreneurs, who have already published some PRs for their businesses, know how magically it works as a marketing tool. However, there are still newbie business owners who have queries buried deep down their hearts about writing and distributing a press release. So, this short writing piece can help them figure out the questions they should check before hiring a press release distribution service.
Let's take a tour of the questions below!
Is It a Piece of News?
Do you have any newsworthy content to share with your niche? If the answer is YES, then you are at the right place. Make sure that your content announces something beneficial to the audiences and the writing piece should also consist of 5Ws and one H. give a brief about your company so that people get a clear view of your works. If you are unable to construct a PR, then ask your company whether they have the services to write down your PR content. Provide them with the info about your PR and let the expert give it a structure.
How much Experience The Company has Gathered?
Now, when you are all ready to sort out the list of names of the PR distributing houses, check their portfolios. It will help you know how much experience they have gathered in this field. In this era of online marketing, many companies promise to offer the best services but only a few can keep their words. Hence, before you commit with one, know of their previous works and also go through the testimonial section to ascertain your decision.
How much do They Charge?
Every company has their individual set of pricing ranges. You can let your decision vary entirely upon the pricing range. So, it is imperative to give it a close watch. A company with higher charges is not always the finest one to hire. On the other hand, companies with low charges may not always fulfil your expectations. Therefore, compare the services along with the services they are offering. After primary analysis, you are now all set to hire a press release distribution house.
Where will They Distribute Your PR?
It depends on the company's networking partners. An experienced hub will help you distribute your press release on more than 100 sites. You can select several cities to target your niche and promote your PR amongst them.
For example: If you are a travel start-up in Bellevue, then it is important to release PR regarding your next tour and offers and publish it amongst the niche residing in the cities near Bellevue.
How Long They will Keep Your PR Live?
Whenever you will hire a PR service provider, ask them how long they are going to keep your press release live. Some companies keep it for 2-3 months while others may take down your release right after a stipulated period. Choose someone who can keep your PR live for a long period.
Well, some other parameters should also be checked before investing your money in PR distribution. Therefore, check the recommendations of others to get on the right track.
